On October, 27th, 2023, the Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) published fresh guidance for Irish influencers on the clear labelling of ads on social media. The comprehensive and accessible guidance addresses paid promotion, items ‘gifted’ by brands or PR agencies, and the advertising of own-brand products and […]
Each new year brings the annual focus on advertising/media/tech predictions. In this Digital Reboot webinar, in partnership with Mediahuis, our panel of agency members will discuss the key trends, challenges and opportunities for 2024, and will share their agency predictions for the year ahead! Join us on Wednesday 24th January from 2-3pm The webinar is free […]
Tony Katsur, CEO IAB Techlab, presents the IAB Techlab analysis of Google Privacy Sandbox Third-party cookie deprecation is underway. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024. More on this here. Tony […]
Brought to you by IAB Ireland in partnership with Retail Ireland Skillnet Where? Virtual Workshops hosted on Zoom When? Wednesday 1st May from 10 to 11.30 Cost? This virtual workshop is FREE TO ATTEND and a recording will be provided to all who register What will you learn? These workshops have been designed specifically with […]
The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May, is Together is Better. With the shift towards privacy first advertising, embracing AI Opportunities, leveraging first party data, implementing sustainability, post 3rd party cookie deprecation - this increasingly complex digital ad ecosystem means amplifying your digital ad partnerships is more important than ever. […]
DIGITAL ADVERTISING WEBINARS FOR THE HOSPITALITY AND EXPERIENTIAL SECTOR Brought to you by IAB Ireland in partnership with IBEC Experience Economy Where? Virtual Workshops hosted on GoToWebinar When? Wednesday 29th & Thursday 30th May from 10 to 10.45 each morning Cost? This virtual workshop is FREE TO ATTEND and a recording will be provided to all who […]
We are delighted to have Cameron McDonnell, Head of Marketing, Glenveagh Homes as our guest speaker for our next Digital Dinner on 29 May, 2024, in the fabulous Samuel Madden Room at the RDS, Dublin. Traditional to Transformational; A Digital First Strategy for A Digital First Customer - An insight into how Glenveagh transformed a traditional […]
Chrome's recent announcement on Cookies: What it means for the Irish market? Friday 30th August, 10-11am, Zoom With the recent announcement from Chrome to remove the third-party cookie deadline and pursue a new path for Privacy Sandbox, we are hosting this webinar for our members to provide an update from Privacy Sandbox and to facilitate […]
The growth of Retail Media has taken off across the EU, with growth of 47% predicted in Europe in 2024, compared to an expected growth rate of 11% for total digital advertising. Source: IAB Europe Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, […]
Join us at 2pm on Wednesday 2nd October for an Industry Snapshot webinar on the exciting format of Digital Audio. IAB Ireland’s Digital Audio Council is delighted to deliver this Snapshot Webinar. Hear from AudioOne, audioXi, Core, dentsu, Global, Mediahuis and Spotify. Agenda: Why Digital Audio? Lee Thompson, Co-Founder, AudioOne Ryan Reid, Client Director, Zenith, […]
