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November 2018

Workshop: Driving Digital Advertising ROI

November 12, 2018 @ 10:00 am - 4:00 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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Driving Digital Advertising ROI November 12th, Mezzanine, Ballsbridge Hotel In the fast-moving world of Digital, it's important to always focus on the ROI of your Digital Advertising Mix.  This workshop looks at ways of making the most of digital advertising and improving both ROAS (return on ad spend) and ROI (return on investment).  We will consider the latest thinking in four aspects of the digital landscape: Humans, Data, Digital Mix, Machines. We welcome our workshop trainer, Steve Thompson, and speakers…

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Native Breakfast

November 13, 2018 @ 7:45 am - 9:15 am
Urchin, 22 St. Stephen’s Green,
Dublin 2.,
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Our speaker for the November Native Breakfast is Brian Higgins, CEO, Pieta House.  This is an invite only event – enquiries to: donna@iabireland.ie This Breakfast series is sponsored by Mirror Media.  

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December 2018

Workshop: Digital Innovation and Planning for the Future

December 5, 2018 @ 8:30 am - 12:30 pm

Digital Innovation and Planning for the Future December 5th, Redwood Suite, Ballsbridge Hotel, Dublin One of IAB Ireland's objectives is to ensure Digital Advertising in our market is best in class and that businesses are prepared and knowledgeable and about Digital Innovations available now and coming in the future. We welcome our workshop trainer, Diarmuid O'Riordan, and speakers from the industry to give a series of talks followed by Q&A sessions. In this half day training session, you will learn:…

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January 2019

Digital Dinner

January 29 @ 5:30 pm - 8:30 pm
RDS, Ballsbridge
Dublin 4, Ireland
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IAB Ireland's next Digital Dinner will be on 29th January, 2019 at the RDS Private Members' Club, RDS, Dublin 4, with guest speaker Sadhbh Marron, International Senior Brand Manager, Digital Acceleration - Jameson Whiskey at Irish Distillers Pernod Ricard. Our Digital Dinner Series is kindly sponsored by Independent News & Media This event is Invite Only. Enquiries to: donna@iabireland.ie

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February 2019

Native Breakfast

February 20 @ 7:45 am - 9:00 am
Urchin, 22 St. Stephen’s Green,
Dublin 2.,
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IAB Ireland's next Native Breakfast will be on 20th February, 2019 at Urchin Bar, Cliff Townhouse, St Stephen's Green, Dublin 2 with guest speaker Mark McGrath, Head of Marketing, Volkswagen. Our Native Breakfast Series is kindly sponsored by Mirror Media Enquiries to donna@iabireland.ie

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IAB Ireland Workshop – Digital Innovations and Planning for the Future

February 27 @ 8:00 am - 12:30 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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Digital Innovation and Planning for the Future February 27, Mezzanine Suite, Ballsbridge Hotel We welcome our workshop trainer, Diarmuid O'Riordan, and speakers from the industry to give a series of talks followed by Q&A sessions. In this half day training session, you will learn: Digital Audio Advertising: Podcast Advertising, Spotify, Total Audio Planning (FM + Digital), Voice Search, Alexa Digital Out-of-Home: Dynamic Content, Reactive Messaging, Interactive, Day-parting Gathering Insights: Practical guide to tools for campaign planning inc. Keyword Tools, Doubleclick…

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March 2019

IAB Ireland Workshop: Applying Data Science to your Digital Marketing

March 21 @ 9:30 am - 4:30 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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Data Science in Marketing This one day workshop looks at the rapidly developing world of data science and the application of this discipline into marketing and advertising. We will consider how to build a strong foundation for your business, the benefits of employing a data science strategy and tactics, the people you require and the many applications of data science to marketing. The workshop will demonstrate the application of data science with many case studies and business examples. We will…

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April 2019

IAB Connect 2019

April 5 @ 8:30 am - 1:00 pm
Guinness Storehouse, St. James Gate
Dublin, D8
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IAB Connect 2019 A Better Digital World Digital has come of age, and with this maturity comes the opportunity to ensure that we are creating, A Better Digital World for users, advertisers and for media owners. The pace of digital innovation requires collaboration with advertising partners to best understand new opportunities and access their potential value in delivering marketing objectives.  New technologies can empower organisations to re-imagine how they interact with consumers.   Successful brands require rich insights and quality data along with…

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IAB Ireland Digital Dinner

April 30 @ 5:30 pm - 8:00 pm
RDS, Ballsbridge
Dublin 4, Ireland
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IAB Ireland’s next Digital Dinner will be on 30th April, 2019 at the RDS Private Members’ Club, RDS, Dublin 4, with guest speaker Raymond Leddy, Head of Marketing and Product at SKODA Ireland Our Digital Dinner Series is kindly sponsored by Independent News & Media This event is Invite Only.   Enquiries to: donna@iabireland.ie

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May 2019

IAB Ireland Workshop – Human v Machine

May 29 @ 9:30 am - 4:30 pm
Huckletree, D2, Pearse Street
Dublin 2,
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An IAB Ireland Workshop - May 29th, HuckleTree D2, 42 Pearse Street, The Academy, Dublin (9.30am - 4pm) As the application of big data, data science, machine learning and other AI tools start to make an impact of the automation of decision-making in marketing and advertising, and psychologists, neuroscientists and behavioural economists gain greater understanding of human decision-making and what influences us, the IAB are running this one day learning experience to explore the spectrum of human and machine decision-making and…

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