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April 2021

IAB Connect 2021 – Free Webinar – REGISTER NOW

April 15, 2021 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Free

IAB Connect 2021 Purpose in a time of Change 2-4pm Thursday 15th April One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) is the importance of Brand Purpose.  Brand's values and business/eco practices are now key determinants in the path to purchase, we will explore how Irish advertisers are addressing this in their digital ad messaging. The pandemic has provided our digital advertising industry with a unique opportunity to review practices, celebrate successes…

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May 2021

Digital Advertising Workshop for Retailers in partnership with Retail Ireland Skillnet

May 25, 2021 @ 10:00 am - 12:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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  Where? An IAB Ireland hosted 2-hour webinar on ZOOM When? Tuesday 25th May, 10am - 12noon Cost? This event is FREE to attend       COVID-19 restrictions have fast tracked the fundamental role of digital for business sustainability, this is particularly evident in the dramatic growth of eCommerce in the Retail sector. The move to online shopping is a trend evident in the Irish market in 2020, with *89% of adults visiting an online retailer and *78% of Irish…

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September 2021

Digital Trust Forum – REGISTER NOW

September 22, 2021 @ 4:00 pm - 5:30 pm
Zoom Webinar

With growing pressure from both consumers and regulators to improve privacy and transparency within the digital advertising ecosystem, IAB Ireland’s Digital Trust Forum explores how our industry can grow trust and confidence and help develop lasting solutions. From the leading global organisations in standard development to the key stakeholders in Ireland’s digital advertising industry, the Digital Trust Forum will showcase the progress made and the further impact that can be achieved by collective action.  Hear TikTok, Google and Yahoo share their…

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October 2021

Retail Digital Strategies for Black Friday & Christmas 2021

October 13, 2021 @ 10:00 am - 12:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Retail Digital Strategies for Black Friday & Christmas 2021 Date – 13th October 2021 Time -  10am -12pm Free to Attend – Delivered via Zoom Retail Ireland Skillnet in partnership with IAB Ireland is hosting a workshop to help retailers prepare for Black Friday and Christmas 2021. During the 2-hour workshop, you will learn: How the accelerated move to digital during the pandemic, in particular the move to online shopping, is set to continue and how to leverage this opportunity. How to…

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Digital Reboot Webinar sponsored by Mediahuis

October 20, 2021 @ 2:00 pm - 3:00 pm
Zoom Webinar

Join us for our Q4 Digital Reboot in partnership with Mediahuis, which will take place on October 20th, 2- 3 pm where we will discuss Programmatic trends: the obstacles and opportunities The European digital ad market is now programmatic first with 50.6% of all display spend now transacted programmatically (AdEx 2020).    Now in its seventh year, IAB Europe's Programmatic survey illustrates the current adoption of and attitudes towards programmatic advertising. Hear from Dr Daniel Knapp, Chief Economist, IAB Europe…

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November 2021

IAB Connect H2 2021 – free to attend – Register Now!

November 4, 2021 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Our theme for Connect H2 is: 21st century brand building Digital is recognised as the major medium across global markets, no longer perceived as ‘new media’, it has come of age and digital practitioners have observed the channel move from a media "add on" to centre stage in respect of the marketing mix. From its original role focused on direct response, the branding power of digital is now truly being explored. Marketers are refocusing on established brand metrics in their digital strategy…

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January 2022

Digital Reboot – Agency Predictions for 2022

January 26 @ 2:00 pm - 3:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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  Our first Digital Reboot webinar for 2022 will take place on Wednesday 26th January - on Zoom from 2-3pm. Each new year brings the annual focus on advertising/media/tech predictions.  In this Digital Reboot webinar, our panel of agency members will discuss the key trends they are taking note of for 2022 and the associated challenges and opportunities for clients. The discussion will be moderated by: Adrian Weckler, Technology Editor, Irish Independent & Sunday Independent With panelists: Shane O'Leary, Media…

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April 2022

3rd party cookie Webinar – Update on Chrome Topics

April 28 @ 12:00 pm - 12:45 pm
Zoom Webinar, Dublin
Dublin, Ireland
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On January 25, Chrome announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics are recognizable interest categories (for example “Fitness” or “Family Travel”) that represent the user's top interests, based on their recent browsing history. The Topics API can be used to help personalize ads, without sharing specific sites the user has visited. Users can see their topics in Chrome's settings, remove any they don't like, or disable the feature altogether. The Topics proposal replaces and improves upon…

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May 2022

IAB Connect H1 2022

May 10 @ 9:00 am - 12:30 pm
The Alex Hotel, Fenian Street
Dublin 2, D02 H678 Ireland
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We are delighted to announce that we are returning to face to face events after two years of Virtual events. IAB Connect will take place On: Tuesday, May 10th from 9am to 12.30pm At: the Alex Hotel, Dublin 2.  After 2 years of pandemic ups and downs , consumers have changed, many are fatigued by ongoing uncertainty and are seeking comfort, reassurance and happiness from brands.  Many also have made changes in their lives, are looking forward with optimism to…

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Customer Acquisition Acceleration Workshop – For the Retail Sector

May 17 @ 10:00 am - 12:00 pm
Zoom Webinar

  IAB Ireland is delighted to partner again with Retail Ireland Skillnet to deliver this Customer Acquisition Acceleration Workshop for the retail sector. Topics we will cover: The digital savvy consumer - the latest research and insights to help you understand your consumer. How to reach and connect with consumers / segmenting & targeting audiences,  creating your own ads. Working with Influencers. The potential of your own first party data - in tandem with your digital strategies. The importance of…

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