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February 2017

Key Operational Considerations for Native Webinar – IAB Europe

February 28 @ 2:00 pm - 3:00 pm

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe is hosting a series of webinars that dive deeper into the topic 'Key Operational Considerations for Native Advertising and Content Marketing' webinar Tuesday 28th February, 14.00 This webinar will provide practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow    

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March 2017

IAB Ireland Digital Dinner (Members Only)

March 1 @ 5:30 pm - 8:00 pm
RDS, Ballsbridge
Dublin 4, Ireland
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IAB Ireland Digital Dinner (Members Only) - Guest Speaker:  ‎Orlaith Blaney. Group Head of Brands and Marketing at Ervia

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IAB MEMBER ONLY Event – Implications of GDPR for Digital Industry

March 7 @ 1:45 pm - 3:15 pm
Chartered Accountants House, Pearse Street
Dublin , 2
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THE REGULATORY IMPLICATIONS OF THE GDPR FOR THE DIGITAL ADVERTISING INDUSTRY IN IRELAND The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the EU Commission has proposed a new e-Privacy Regulation, which when adopted in its final form, will have equally wide-reaching implications for this industry. The regulation and draft regulation provide the DPC…

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Native Breakfast – Mark Brennan, AIB

March 22 @ 8:00 am - 10:00 am
Coppa Cafe, RHA, 15 Ely Place + Google Map

Our next Native Breakfast, part of the series sponsored by TheJournal.ie, is on the morning of the 22nd March in Dublin. The guest speaker is Mark Brennan, Head of Digital Marketing & Innovation, AIB       Book Now Powered by Eventbrite

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April 2017

IAB Connect 2017 Digital Convergence – Redefining Advertising

April 6 @ 8:00 am - 1:00 pm
Guinness Storehouse, St. James Gate
Dublin, D8
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IAB Connect 2017  Our theme for 2017 was 'Digital Convergence - Redefining Advertising'. With total digital adspend now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, and mobile adspend reaching €231m for the year ended 2016, Connect looked to address issues around this growth. Authenticity and quality content were two of the big themes emerging from the event, creating relevant, authentic content and delivering to your target audience in the right way, at the right…

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Native Advertising Workshop

April 26 @ 10:00 am - 4:00 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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IAB Ireland invite you to a multi-disciplinary and practical workshop to creating, developing, executing and managing native advertising campaigns. Taken from the perspectives of media partners and brand marketers, this workshop will give mid to senior marketing and media professionals the insight and practitioner advice on the use of native advertising for today's strategy in a digital world. Native advertising saw a spend of €82m in 2016 up from €45m in 2015, representing a growth of 82%. Find out more…

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May 2017

Preparing for the GDPR – An IAB Ireland Member only event to launch the IAB Europe GDPR Primer

May 8 @ 1:40 pm - 3:00 pm
Chartered Accountants House, Pearse Street
Dublin , 2
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IAB Ireland is holding a series of Policy events focused on the General Data Protection Regulation in 2017 to assist IAB Ireland members to prepare for GDPR implementation on May 25th 2018. Our second event of the 2017 series features the launch of IAB Europe's GDPR Compliance Primer. The GDPR primer provides a practical guide to assist digital advertising companies in addressing the steps to be undertaken in respect of processing personal data. It is likely that any data processed…

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Interact 2017 – Amsterdam

May 23 @ 8:00 am - May 24 @ 5:00 pm
Amsterdam, Netherlands + Google Map

Interact 2017: Two days of hard thinking, cutting-edge analysis, professional training sessions and, yes, fun, to understand and help define the new rules of engagement between marketers and consumers. It has become a cliché to say that digital advertising is at a crossroads. Users are spending more and more time on an increasingly diverse array of online activities that offer new and unique opportunities for brand engagement. But they have more and more ways to make sure that relationships are…

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Introduction to Programmatic

May 31 @ 9:00 am - 5:00 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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IAB Ireland are delighted to launch their 'Introduction to Programmatic' workshop series. The workshop is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and Attitudes study) and pan-European Market Sizing. Diarmuid O'Riordan will deliver the workshop and…

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June 2017

Native Breakfast – Paul Carton, Vodafone

June 14 @ 8:00 am - 9:30 am
Coppa Cafe, RHA, 15 Ely Place + Google Map

IAB Ireland's next Native Advertising Breakfast is taking place on Wednesday, June 14th in Coppa Cafe, RHA Building, Ely Place, Dublin 2. (8am -9am) Our Guest Speaker is Paul Carton, Head of Digital, Vodafone Ireland We advise attendees to arrive from 7.45am to partake of the networking buffet breakfast & coffee. Please be advised this is an invite only event. Please contact donna@iabireland.ie for further information.       Powered by Eventbrite

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

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IAB Connect 2014 – Webcast

Thursday 20th February, 2014, 8.30 – 12.30 Chartered Accountants House, Pearse St, Dublin 2 Digital Branding: the power of storytelling The Webcast is now available to view here Please allow a few minutes for initial downloading – the agenda is below, you can scroll through the presentations at the bottom of the webcast or go […]

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IAB Connect 2014 – Agenda

WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital Manager, Diageo ONLY DATA HAS THE ANSWER Amit Kotecha – Head of Marketing, EMEA, Quantcast HOW DATA CAN TRANSFORM YOUR BUSINESS Steve Plimsoll, Chief Technology Office, Mindshare […]

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IAB Real time Advertising Breakfast Seminar

What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and […]

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IAB Mobile Connect 2013

The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s presentations – please allow a few minutes for it to download, you can skip to specific presenations by clicking on chapters. The order of presentations is as follows: Making the Most […]

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IAB Connect 2013

The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Suzanne McElligott, CEO, IAB Ireland – Welcome and Introduction Digital transforming businesses – […]

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IAB Mobile Connect 2012

The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Welcome and Introduction – The Mobile Marketing Opportunity Suzanne McElligott, CEO: IAB […]

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