Past Events

  IAB Ireland is delighted to partner again with Retail Ireland Skillnet to deliver this Customer Acquisition Acceleration Workshop for the retail sector. Topics we will cover: The digital savvy consumer - the latest research and insights to help you understand your consumer. How to reach and connect with consumers / segmenting & targeting audiences,  creating your own ads. Working with Influencers. The potential of your own first party data - in tandem with your digital strategies. The importance of…

We are very happy to reconvene our Digital Dinners, in partnership with Mediahuis on Thursday 23rd June at the RDS, Dublin with Guest Speaker: Conor Barron, Digital & CRM Manager, An Post.   IAB Ireland Digital Dinners feature a gathering of leaders in the Irish digital advertising industry from advertisers to agencies from adtech to publishers and facilitates knowledge sharing and networking among our members and guests. This dinner is Invite Only  

IAB Ireland is very pleased to join IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) to launch Ad Net Zero for the Irish market.  Ad Net Zero, the industry-wide initiative to help advertising respond to the climate crisis caused by CO2 emissions, was launched in the UK in 2020 and is led in the UK by the Advertising Association, IPA and ISBA. Ad Net Zero in Ireland will be the first full collaboration…

We are delighted to have Jana Solovjova as our guest speaker for our next Digital Dinner on 6 October, 2022 in the fabulous Samuel Madden Room at the RDS, Dublin. This event is an IAB Ireland event - Invite Only.   Enquiries to maeve@iabireland.ie Jana Solovjova, Marketing Manager, Peugeot and DS Automobiles Jana’s marketing career has taken her across many industries including tourism, FMCG, professional services, retail and automotive. Her projects varied from reviewing the viability of TripAdvisor for the Guinness…

IAB Ireland and Retail Ireland Skillnet are hosting a Workshop to help retailers to develop effective strategies for Black Friday 2022. Black Friday 2022 is on Friday 22nd November.  But it is far from just a one day event - Black Friday gives retailers the chance to attract first-time customers and create a shopping experience that gives them reasons to become repeat customers.  It is a chance to be innovative in this key period pre-Christmas, and get a revenue boost. …

  The Gold Standard was developed by IAB UK and has been widely adopted by the UK digital ad Industry.  IAB Ireland adopted the Gold Standard for its members in February 2021. The Gold Standard is an evolving standard to ensure it keeps pace with a fast changing Industry.   This meeting is an opportunity for IAB Ireland Gold Standard certified and registered companies to learn about the latest changes, and provides members the opportunity to ask questions on these updates.…

  IAB CONNECT H2 2022 17TH NOVEMBER, AT THE ALEX DUBLIN Our theme for this conference is Designing our Digital Future. We will look at where we are now and where we would like our Industry to be, in particular focusing on the following key themes: Inclusive Marketing The importance of local quality content sites The industry-wide drive to reduce the carbon impact of advertising with the Ad Net Zero programme The MetaVerse - Opportunities & Challenges AGENDA: 8.30 REGISTRATION…

Each new year brings the annual focus on advertising/media/tech predictions. In this Digital Reboot webinar, in partnership with Mediahuis, our panel of agency members will discuss the key trends, challenges and opportunities for 2023,and will share their agency predictions for the year ahead!   Join us on Wednesday 25th January from 2-3pm The webinar is free to join, please register below. The discussion will be moderated by: Adrian Weckler Technology Editor, Mediahuis | Irish Independent & Sunday Independent    …