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April 2017

Native Advertising Workshop

April 26 @ 10:00 am - 4:00 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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IAB Ireland invite you to a multi-disciplinary and practical workshop to creating, developing, executing and managing native advertising campaigns. Taken from the perspectives of media partners and brand marketers, this workshop will give mid to senior marketing and media professionals the insight and practitioner advice on the use of native advertising for today's strategy in a digital world. Native advertising saw a spend of €82m in 2016 up from €45m in 2015, representing a growth of 82%. Find out more…

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May 2017

Preparing for the GDPR – An IAB Ireland Member only event to launch the IAB Europe GDPR Primer

May 8 @ 1:40 pm - 3:00 pm
Chartered Accountants House, Pearse Street
Dublin , 2
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IAB Ireland is holding a series of Policy events focused on the General Data Protection Regulation in 2017 to assist IAB Ireland members to prepare for GDPR implementation on May 25th 2018. Our second event of the 2017 series features the launch of IAB Europe's GDPR Compliance Primer. The GDPR primer provides a practical guide to assist digital advertising companies in addressing the steps to be undertaken in respect of processing personal data. It is likely that any data processed…

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Interact 2017 – Amsterdam

May 23 @ 8:00 am - May 24 @ 5:00 pm
Amsterdam Netherlands + Google Map

Interact 2017: Two days of hard thinking, cutting-edge analysis, professional training sessions and, yes, fun, to understand and help define the new rules of engagement between marketers and consumers. It has become a cliché to say that digital advertising is at a crossroads. Users are spending more and more time on an increasingly diverse array of online activities that offer new and unique opportunities for brand engagement. But they have more and more ways to make sure that relationships are…

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Introduction to Programmatic

May 31 @ 9:00 am - 5:00 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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IAB Ireland are delighted to launch their 'Introduction to Programmatic' workshop series. The workshop is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and Attitudes study) and pan-European Market Sizing. Diarmuid O'Riordan will deliver the workshop and…

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June 2017

Native Breakfast – Paul Carton, Vodafone

June 14 @ 8:00 am - 9:30 am
Coppa Cafe, RHA, 15 Ely Place + Google Map

IAB Ireland's next Native Advertising Breakfast is taking place on Wednesday, June 14th in Coppa Cafe, RHA Building, Ely Place, Dublin 2. (8am -9am) Our Guest Speaker is Paul Carton, Head of Digital, Vodafone Ireland We advise attendees to arrive from 7.45am to partake of the networking buffet breakfast & coffee. Please be advised this is an invite only event. Please contact donna@iabireland.ie for further information.       Powered by Eventbrite

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September 2017

IAB Digital Dinner (IAB Members only)

September 20 @ 5:30 pm - 8:30 pm
RDS, Ballsbridge
Dublin 4, Ireland
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5.30 - 9pm Invite Only Speaker: Paul Carton, Head of Digital Vodafone Ireland

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Introduction to Programmatic Workshop

September 27 @ 9:00 am - 4:30 pm
Ballsbridge Hotel (Mezzanine Suite), Ballsbridge
Dublin, D4 Ireland
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Due to popular demand, this workshop is being repeated. The May workshop was fully booked, so prompt confirmation is advised. Course Summary & Learning Objectives This course is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and…

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October 2017

IAB Ireland Native Breakfast

October 4 @ 8:00 am - 9:30 am
Unnamed Venue, Ballsbridge
Dublin, D4
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IAB Ireland's next Native Advertising Breakfast is taking place on Wednesday, October 4th in the new venue of Urchin, 22 St Stephens Green, Dublin 2. (8am -9.30am) Our Guest Speaker is Fidelma Browne, Head of Programmes and Campaigns, HSE PLEASE NOTE THIS IS AN INVITE ONLY EVENT - Enquiries - Donna O'Connor donna@iabireland.ie 086-8370577 IAB Ireland Native Breakfast series sponsored by:

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IAB Briefing: Get up to speed with Programmatic

October 10 @ 2:00 pm - 5:00 pm
Chartered Accountants House, Pearse Street
Dublin , 2
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IAB Ireland - Get up to speed with Programmatic OCTOBER 10TH, 2-5PM, CHARTERED ACCOUNTANTS HOUSE, PEARSE STREET, DUBLIN 2 Programmatic is simply the use of automated processes and systems in the buying and selling of digital advertising inventory.   Ultimately programmatic is an efficient way to target audiences in a way that yields results for both Advertisers and Publishers alike. This event is designed to demystify the phenomenon that is Programmatic and help those working in marketing and advertising to understand…

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IAB MoVi 2017 – Mobile & Video Advertising Conference

October 26 @ 8:30 am - 1:00 pm
Guinness Storehouse, St. James Gate
Dublin, D8
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BOOK NOW: IAB MoVi 2017 Thursday 26th October, 2017 Theme: Mobile & Video: the brand opportunity Mobile and Video have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe. With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising - we will take a look at consumer behaviours on Video - who's watching what, where, how long, how often? as well as a…

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