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April 2020

IAB Ireland Virtual Workshop – Here come Generation Z

April 2 @ 10:00 am - 12:00 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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Here Come Generation Z An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer. This two-hour virtual workshop will explore the latest research and insights into Gen Z (born 1995-2010).  Are we now over the millennial hype?  Is Gen Z the new generation of focus for marketers? Whether you’re in-house, at an agency or a publisher, this course is great if you’re looking to understand and engage this highly perceptive generation. This workshop explores the latest research into the behaviours of…

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IAB Ireland Virtual Workshop – Digital metrics and decision-making

April 29 @ 9:50 am
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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Digital metrics and decision-making An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer. Whether you’re working for an advertiser, an agency or a publisher, this two-hour virtual workshop will explore the latest views on digital marketing measurements and metrics: A workshop looking at the latest views on digital marketing measurements and metrics, the role of biases and heuristics in decision-making and the fallacy of KPIs. We will look at probabilistic and deterministic decision-making along with ‘Goodharts Law’, ‘Campbells Law’,…

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May 2020

IAB Ireland Digital Dinner sponsored by INM

May 20 @ 5:30 pm - 8:00 pm
RDS, Ballsbridge
Dublin 4, Ireland
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IAB Ireland’s next Digital Dinner will be on Wednesday May 20th, 2020 at the RDS Private Members’ Club, RDS, Dublin 4, our guest speaker is to be announced shortly. Our Digital Dinner Series is kindly sponsored by Independent News & Media This event is Invite Only. CLICK HERE TO REGISTER ON EVENTBRITE Enquiries to: donna@iabireland.ie

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Members Briefing on the DPC Cookie Report & Guidance

May 25 @ 4:00 pm - 5:30 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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IAB IRELAND BRIEFING ON THE DPC COOKIE REPORT AND GUIDANCE To assist members in understanding the recent DPC Report and Guidance on Cookies and Tracking Technologies, and its application to their organisations use of cookies, we are hosting a members' briefing via Zoom at 4pm on Monday 25th May. You can view the Report here and the Guidance here. Join us on Monday to hear from: Deputy Commissioner, Tony Delaney, Head of Enforcement Activity, DPC Matthias Matthiesen, Senior Privacy Counsel, Quantcast Colin O'Malley, Founder, Lucid Privacy…

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June 2020

Digital Coffee Break Sponsored by The Irish Times, MyHome.ie and Irish Examiner

June 11 @ 11:00 am - 12:00 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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We are delighted to host a Digital Coffee Break, in place of our usual face to face Digital Breakfast, sponsored by The Irish Times, MyHome.ie and Irish Examiner on Thursday 11th June, at 11am via ZOOM. Our guest speaker will be Ruth Ryan, Digital Marketing Lead, SSE Airtricity. At the heart of the SSE Airtricity brand campaign ‘This Is Generation Green’ is wind energy and the role it plays in our society to support people who want to combat climate change and…

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IAB Connect 2020 – free to attend virtual conference

June 17 @ 2:00 pm - 4:30 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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STAYING CONNECTED WITH IAB IRELAND We are delighted to announce that IAB Connect 2020 will take place as a virtual conference on Wednesday 17th June, from 2 to 4.30pm. Join us at IAB Connect 2020 and Let's Talk Digital Creative and ensure that your business is equipped to Keep Calm and Carry On in our new economy.   AGENDA: 2pm - Welcome - Suzanne McElligott, CEO, IAB Ireland Part 1 - Let's Talk Digital Creative 2.05pm - KEYNOTE PRESENTATION: Lemon Online Orlando Wood, Chief Innovation Officer, System1…

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Member Webinar – Preparing for a post third party Cookie World

June 25 @ 4:00 pm - 5:00 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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IAB Ireland is hosting a Webinar for IAB Ireland Members: Preparing for a post third party cookie world on: Thursday 25th June NOTE NEW TIME - 4pm to 5pm We will cover the following topics in this webinar: The Cookie - its evolution, its purposes and why are third party cookies being discontinued.  What does this mean for digital advertising?   Is this a good or bad thing?   What can we do to prepare for this? What Industry solutions…

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August 2020

How the Removal of Identifiers impacts Publishers – A Project Rearc Webinar

August 24 @ 5:00 pm - 6:00 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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Free

The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational…

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October 2020

IAB Ireland Digital Reboot Webinar sponsored by INM REGISTER HERE

October 7 @ 2:00 pm - 3:00 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
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Free

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst will examine the impact of Covid-19 on the digital advertising industry.  He will share the key economic trends, from a European and local perspective. He will identify what we have learnt and the phenomenon of Opportunistic Marketing.  Daniel will discuss the business opportunity of the pandemic, how it has led to organisations working in a leaner and more agile way and has fast tracked the development of partnerships and innovations. Following…

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IAB Ireland / Enterprise Ireland Masterclass: Digital Lead Generation for SMEs

October 22 @ 9:15 am - 12:15 pm
Virtual Workshop via WEBINAR – link to be provided, Dublin
Dublin, Ireland
Free

IAB research undertaken during the pandemic has identified the essential role of digital for SMEs to reach new, targeted customers. It has also highlighted some challenges for SMEs in terms of understanding the role of Digital Advertising in Lead Generation. Enterprise Ireland’s research has identified lead generation as a key challenge in the current virtual environment for our client companies. IAB Ireland is the trade association for the Irish online advertising industry and part of the global IAB network. As…

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