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November 2020

IAB Connect H2 – BOOK YOUR FREE PLACE NOW

November 5, 2020 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
Free

The theme for IAB Connect H2 is: Engaging your Consumers in a time of change The agenda is informed by IAB Ireland's Brand Council priorities 2020/21. Join us from 2-4pm on 5th November to hear from our expert speakers: AGENDA: 2pm: Welcome: Suzanne McElligott, CEO, IAB Ireland 2.20pm: How context impacts on Advertising response Shazia Ginai, CEO, Neuro-Insight will share the key findings of Neuro Insight's Australia's study on News Environments and their influence on advertising, along with the agency's…

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January 2021

IAB Ireland Digital Reboot ‘Agency Predictions’ – sponsored by INM

January 27 @ 2:00 pm - 3:00 pm
Zoom Webinar
Free

  Join us for the second in our Digital Reboot Webinar series, sponsored by Independent News & Media. The new year brings the annual focus on advertising/media/tech predictions, our panel of agency members shall explore some recent reports and research - identifying trends, challenges and opportunities for 2021. This webinar will identify the predictions that our industry should take note of and during a most uncertain economic climate will assist our members in their 2021 business planning. Adrian Weckler, Technology…

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February 2021

IAB Ireland Gold Standard Launch Webinar for Members

February 9 @ 1:00 pm - 2:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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IAB Ireland is delighted to launch the Gold Standard for our members in 2021. Established by IAB UK, the Gold Standard has four aims: to uphold brand safety to tackle ad fraud to improve the digital advertising experience to help compliance with the GDPR and ePrivacy law. These standards require companies to undertake a comprehensive review of their processes and to take action where required, working with IAB’s support, to collectively improve the entire ecosystem for all stakeholders (consumers, publishers,…

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Members Briefing: An update on a post third party cookie world

February 24 @ 2:00 pm - 3:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Member only Briefing - PTPC Update! This Zoom briefing will share an update on the industry solutions being developed with IAB Ireland members. Agenda: Intro - Suzanne McElligott CEO, IAB Ireland Andrew Hayward-Wright who chairs the IAB Europe PTPC taskforce will present on Project REARC, W3C Google's Lucy Molan, Head of Sales, Ireland, and Gaby Jenkins, Ads Privacy Lead, UKI, and Claire Norburn, Ads Privacy Lead, UKI will share Google's approach to Privacy and a cookieless world IAB Ireland's PTPC taskforce…

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April 2021

IAB Connect 2021 – Free Webinar – REGISTER NOW

April 15 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Free

IAB Connect 2021 Purpose in a time of Change 2-4pm Thursday 15th April One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) is the importance of Brand Purpose.  Brand's values and business/eco practices are now key determinants in the path to purchase, we will explore how Irish advertisers are addressing this in their digital ad messaging. The pandemic has provided our digital advertising industry with a unique opportunity to review practices, celebrate successes…

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May 2021

Digital Advertising Workshop for Retailers in partnership with Retail Ireland Skillnet

May 25 @ 10:00 am - 12:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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  Where? An IAB Ireland hosted 2-hour webinar on ZOOM When? Tuesday 25th May, 10am - 12noon Cost? This event is FREE to attend       COVID-19 restrictions have fast tracked the fundamental role of digital for business sustainability, this is particularly evident in the dramatic growth of eCommerce in the Retail sector. The move to online shopping is a trend evident in the Irish market in 2020, with *89% of adults visiting an online retailer and *78% of Irish…

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September 2021

Digital Trust Forum – REGISTER NOW

September 22 @ 4:00 pm - 5:30 pm
Zoom Webinar

With growing pressure from both consumers and regulators to improve privacy and transparency within the digital advertising ecosystem, IAB Ireland’s Digital Trust Forum explores how our industry can grow trust and confidence and help develop lasting solutions. From the leading global organisations in standard development to the key stakeholders in Ireland’s digital advertising industry, the Digital Trust Forum will showcase the progress made and the further impact that can be achieved by collective action.  Hear TikTok, Google and Yahoo share their…

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October 2021

Retail Digital Strategies for Black Friday & Christmas 2021

October 13 @ 10:00 am - 12:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Retail Digital Strategies for Black Friday & Christmas 2021 Date – 13th October 2021 Time -  10am -12pm Free to Attend – Delivered via Zoom Retail Ireland Skillnet in partnership with IAB Ireland is hosting a workshop to help retailers prepare for Black Friday and Christmas 2021. During the 2-hour workshop, you will learn: How the accelerated move to digital during the pandemic, in particular the move to online shopping, is set to continue and how to leverage this opportunity. How to…

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Digital Reboot Webinar sponsored by Mediahuis

October 20 @ 2:00 pm - 3:00 pm
Zoom Webinar

Join us for our Q4 Digital Reboot in partnership with Mediahuis, which will take place on October 20th, 2- 3 pm where we will discuss Programmatic trends: the obstacles and opportunities The European digital ad market is now programmatic first with 50.6% of all display spend now transacted programmatically (AdEx 2020).    Now in its seventh year, IAB Europe's Programmatic survey illustrates the current adoption of and attitudes towards programmatic advertising. Hear from Dr Daniel Knapp, Chief Economist, IAB Europe…

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November 2021

IAB Connect H2 2021 – free to attend – Register Now!

November 4 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Our theme for Connect H2 is: 21st century brand building Digital is recognised as the major medium across global markets, no longer perceived as ‘new media’, it has come of age and digital practitioners have observed the channel move from a media "add on" to centre stage in respect of the marketing mix. From its original role focused on direct response, the branding power of digital is now truly being explored. Marketers are refocusing on established brand metrics in their digital strategy…

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