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June 2020

IAB Connect 2020 – free to attend virtual conference

June 17, 2020 @ 2:00 pm - 4:30 pm
Zoom Webinar, Dublin
Dublin, Ireland
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STAYING CONNECTED WITH IAB IRELAND We are delighted to announce that IAB Connect 2020 will take place as a virtual conference on Wednesday 17th June, from 2 to 4.30pm. Join us at IAB Connect 2020 and Let's Talk Digital Creative and ensure that your business is equipped to Keep Calm and Carry On in our new economy.   AGENDA: 2pm - Welcome - Suzanne McElligott, CEO, IAB Ireland Part 1 - Let's Talk Digital Creative 2.05pm - KEYNOTE PRESENTATION: Lemon Online Orlando Wood, Chief Innovation Officer, System1…

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Member Webinar – Preparing for a post third party Cookie World

June 25, 2020 @ 4:00 pm - 5:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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IAB Ireland is hosting a Webinar for IAB Ireland Members: Preparing for a post third party cookie world on: Thursday 25th June NOTE NEW TIME - 4pm to 5pm We will cover the following topics in this webinar: The Cookie - its evolution, its purposes and why are third party cookies being discontinued.  What does this mean for digital advertising?   Is this a good or bad thing?   What can we do to prepare for this? What Industry solutions…

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August 2020

How the Removal of Identifiers impacts Publishers – A Project Rearc Webinar

August 24, 2020 @ 5:00 pm - 6:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Free

The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational…

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October 2020

IAB Ireland Digital Reboot Webinar sponsored by INM REGISTER HERE

October 7, 2020 @ 2:00 pm - 3:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Free

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst will examine the impact of Covid-19 on the digital advertising industry.  He will share the key economic trends, from a European and local perspective. He will identify what we have learnt and the phenomenon of Opportunistic Marketing.  Daniel will discuss the business opportunity of the pandemic, how it has led to organisations working in a leaner and more agile way and has fast tracked the development of partnerships and innovations. Following…

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IAB Ireland / Enterprise Ireland Masterclass: Digital Lead Generation for SMEs

October 22, 2020 @ 9:15 am - 12:15 pm
Zoom Webinar, Dublin
Dublin, Ireland
Free

IAB research undertaken during the pandemic has identified the essential role of digital for SMEs to reach new, targeted customers. It has also highlighted some challenges for SMEs in terms of understanding the role of Digital Advertising in Lead Generation. Enterprise Ireland’s research has identified lead generation as a key challenge in the current virtual environment for our client companies. IAB Ireland is the trade association for the Irish online advertising industry and part of the global IAB network. As…

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November 2020

IAB Connect H2 – BOOK YOUR FREE PLACE NOW

November 5, 2020 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
Free

The theme for IAB Connect H2 is: Engaging your Consumers in a time of change The agenda is informed by IAB Ireland's Brand Council priorities 2020/21. Join us from 2-4pm on 5th November to hear from our expert speakers: AGENDA: 2pm: Welcome: Suzanne McElligott, CEO, IAB Ireland 2.20pm: How context impacts on Advertising response Shazia Ginai, CEO, Neuro-Insight will share the key findings of Neuro Insight's Australia's study on News Environments and their influence on advertising, along with the agency's…

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January 2021

IAB Ireland Digital Reboot ‘Agency Predictions’ – sponsored by INM

January 27, 2021 @ 2:00 pm - 3:00 pm
Zoom Webinar
Free

  Join us for the second in our Digital Reboot Webinar series, sponsored by Independent News & Media. The new year brings the annual focus on advertising/media/tech predictions, our panel of agency members shall explore some recent reports and research - identifying trends, challenges and opportunities for 2021. This webinar will identify the predictions that our industry should take note of and during a most uncertain economic climate will assist our members in their 2021 business planning. Adrian Weckler, Technology…

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February 2021

IAB Ireland Gold Standard Launch Webinar for Members

February 9, 2021 @ 1:00 pm - 2:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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IAB Ireland is delighted to launch the Gold Standard for our members in 2021. Established by IAB UK, the Gold Standard has four aims: to uphold brand safety to tackle ad fraud to improve the digital advertising experience to help compliance with the GDPR and ePrivacy law. These standards require companies to undertake a comprehensive review of their processes and to take action where required, working with IAB’s support, to collectively improve the entire ecosystem for all stakeholders (consumers, publishers,…

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Members Briefing: An update on a post third party cookie world

February 24, 2021 @ 2:00 pm - 3:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Member only Briefing - PTPC Update! This Zoom briefing will share an update on the industry solutions being developed with IAB Ireland members. Agenda: Intro - Suzanne McElligott CEO, IAB Ireland Andrew Hayward-Wright who chairs the IAB Europe PTPC taskforce will present on Project REARC, W3C Google's Lucy Molan, Head of Sales, Ireland, and Gaby Jenkins, Ads Privacy Lead, UKI, and Claire Norburn, Ads Privacy Lead, UKI will share Google's approach to Privacy and a cookieless world IAB Ireland's PTPC taskforce…

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April 2021

IAB Connect 2021 – Free Webinar – REGISTER NOW

April 15, 2021 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Free

IAB Connect 2021 Purpose in a time of Change 2-4pm Thursday 15th April One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) is the importance of Brand Purpose.  Brand's values and business/eco practices are now key determinants in the path to purchase, we will explore how Irish advertisers are addressing this in their digital ad messaging. The pandemic has provided our digital advertising industry with a unique opportunity to review practices, celebrate successes…

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