Our first Digital Reboot webinar for 2022 will take place on Wednesday 26th January - on Zoom from 2-3pm. Each new year brings the annual focus on advertising/media/tech predictions. In this Digital Reboot webinar, our panel of agency members will discuss the key trends they are taking note of for 2022 and the associated […]
On January 25, Chrome announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics are recognizable interest categories (for example “Fitness” or “Family Travel”) that represent the user's top interests, based on their recent browsing history. The Topics API can be used to help personalize ads, without sharing specific sites the user has visited. […]
We are delighted to announce that we are returning to face to face events after two years of Virtual events. IAB Connect will take place On: Tuesday, May 10th from 9am to 12.30pm At: the Alex Hotel, Dublin 2. After 2 years of pandemic ups and downs , consumers have changed, many are fatigued by […]
IAB Ireland is delighted to partner again with Retail Ireland Skillnet to deliver this Customer Acquisition Acceleration Workshop for the retail sector. Topics we will cover: The digital savvy consumer - the latest research and insights to help you understand your consumer. How to reach and connect with consumers / segmenting & targeting audiences, […]
We are very happy to reconvene our Digital Dinners, in partnership with Mediahuis on Thursday 23rd June at the RDS, Dublin with Guest Speaker: Conor Barron, Digital & CRM Manager, An Post. IAB Ireland Digital Dinners feature a gathering of leaders in the Irish digital advertising industry from advertisers to agencies from adtech to publishers and […]
IAB Ireland is very pleased to join IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) to launch Ad Net Zero for the Irish market. Ad Net Zero, the industry-wide initiative to help advertising respond to the climate crisis caused by CO2 emissions, was launched in the UK in […]
We are delighted to have Jana Solovjova as our guest speaker for our next Digital Dinner on 6 October, 2022 in the fabulous Samuel Madden Room at the RDS, Dublin. This event is an IAB Ireland event - Invite Only. Enquiries to maeve@iabireland.ie Jana Solovjova, Marketing Manager, Peugeot and DS Automobiles Jana’s marketing career has […]
IAB Ireland and Retail Ireland Skillnet are hosting a Workshop to help retailers to develop effective strategies for Black Friday 2022. Black Friday 2022 is on Friday 22nd November. But it is far from just a one day event - Black Friday gives retailers the chance to attract first-time customers and create a shopping experience […]
The Gold Standard was developed by IAB UK and has been widely adopted by the UK digital ad Industry. IAB Ireland adopted the Gold Standard for its members in February 2021. The Gold Standard is an evolving standard to ensure it keeps pace with a fast changing Industry. This meeting is an opportunity for […]
IAB CONNECT H2 2022 17TH NOVEMBER, AT THE ALEX DUBLIN Our theme for this conference is Designing our Digital Future. We will look at where we are now and where we would like our Industry to be, in particular focusing on the following key themes: Inclusive Marketing The importance of local quality content sites […]
