WELCOME & INTRODUCTION
DIGITAL BRANDING: THE POWER OF STORYTELLING
Suzanne McElligott, CEO, IAB Ireland
STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL
Joanne Looby – Guinness Global Senior Digital Manager, Diageo
ONLY DATA HAS THE ANSWER
Amit Kotecha – Head of Marketing, EMEA, Quantcast
HOW DATA CAN TRANSFORM YOUR BUSINESS
Steve Plimsoll, Chief Technology Office, Mindshare Worldwide
ENSURING THAT SEARCH IS THE HARDEST WORKING ONLINE TOOL FOR TURNING YOUR STORIES INTO BUSINESS
Ollie Smith and Julian Lynch (IAB Ireland Search Council)
STORYTELLING ON MOBILE
Ciaran Quilty – SMB Media Director EMEA, Facebook
SCÉAL YOUR BRAND WITH TWITTER
Don O’Leary – Senior Sales Manager, UK and Ireland, Twitter
Please note this presentation is not on the webcast
A DATA GOLD-DIGGERS DREAM
Brian Brady – Head of Account Management EMEA, AdRoll
