IAB Connect 2020 – Event presentations


IAB Connect 2020 ran as a virtual event via Zoom on Wednesday 17th June, with over 350 registered attendees.  Thanks so much for joining us virtually, whilst we await a return to face to face conferences. 

Welcome – Suzanne McElligott IAB Connect 2020


Orlando Wood, Chief Innovation Officer, System1 and author of best-selling and highly acclaimed book Lemon (IPA, 2019)

PANEL DISCUSSION Let’s Talk Digital Creative

Moderated by: Suzanne McElligott, CEO, IAB Ireland


  • Orlando Wood, Chief Innovation Officer, System1 Group, 
  • Ger Roe, Board Creative Director, Publicis and ICAD Board Member, 
  • Megan Cassidy, MD, Lovin Media Group, 
  • Megan O’Riordan, Business Director, Rothco

Digital Creative Display and Video Examples Selected by Panellists

PRESENTATION: Richard Colwell Why Not to Go Dark During a Crisis (1)

Richard Colwell, Chief Executive, Red C Research & Marketing

Richard will share Red C’s analysis and advice to brands to keep talking to consumers during the Covid-19 crisis.  He will share some feedback on the impact of campaigns since the lockdown, which show signs of improved emotional impact due to greater exposure and attention.

PANEL DISCUSSION Keep Calm and Carry On

Moderated by: Shenda Loughnane, Group MD, Dentsu Aegis Network


  • Richard Colwell, Chief Executive, Red C Research & Marketing
  • Jane McDaid, Founder & MD, Thinkhouse
  • Conor Barron, Digital Marketing & CRM Manager, An Post
  • Aoife Hudson, Deputy Managing Director, Kinetic
  • Craig Farrell, Head of Media Planning, Core

PRESENTATION: Jerry Daykin The Changes We All Need to Make

Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing