IAB Connect H2 2023 – 16th November – Presentations


IAB Connect H2 showcased innovative measurement strategies utilising AI, focused on maximising attention and brand building. We also shared the latest learnings from agencies, platforms and publishers and as our industry dedicates itself to a more Sustainable future, a very timely case study from Energia on digital advertising carbon measurement.

Event Decks (relevant links where decks can’t be shared)

Johanna Schmidt, Director – Data & Measurement EMEA, Google

Summary: Powering growth with measurement & AI in a privacy first world

On generative AI: McKinsey predicts that generative AI is forecasted to add $2-$4 Trillion in market value to the economy globally in the years ahead (across 60+ use cases in sales, services, marketing…).

On predictive AI: Examples:

On Measurement4 ways to move forward with confidence in a privacy-first world, using AI powered solutions; and Measurement considerations for 2024 and beyond.

On Experimentation: Harvard Business review found that advertisers who ran 15 experiments in a given year saw about 30% higher ad performance that year, compared to advertisers who did not experiment. 

For more, please contact Eoghan Phipps, Country Manager, Ireland & Sector Lead, UK Large Client Sales · Google

Cécile Blanc, Head of Growth, Group M Nexus

The opportunities for AI in media buying

Cécile shared the opportunities AI offers in the programmatic ecosystem.

Mark James, Director of Business & Strategy, Converge

The Power of Positive Measurement: A Practical Toolkitfor Irish Advertiser

Gavin Byers, Head of Agency and Key Client Sales, Mediahuis

Advertising Effectiveness – Innovation & Measurement – A Publisher’s perspective

Tom Roach, VP Brand Strategy, Jellyfish

Brand-building creativity in digital

Ross O’Mullane, Head of Digital, Energia Group

Clare O’Reilly, Client Manager, Core Creative

Building Sustainability into Energia’s Ad campaigns