Thursday 12th April 2018
Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today.
- Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017
- Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016
- Video and some native advertising formats drive online display advertising’s 7% growth to €212m in 2017
The latest IAB / PwC Online Adspend Study for the year ended December 2017, published today, reveals growth of 10% for the Irish digital advertising market. This comprises €264m on the mobile platform and €227m on desktop. The IAB Ireland PwC Online Adspend study has tracked the growth of digital advertising annually since 2009. The Irish digital ad market has grown from €97m, as an emerging advertising channel in 2009 to €491m in 2017, reflecting a mature advertising medium. 2017 has been a challenging year for the advertising industry both globally and locally due to economic uncertainty and this has been reflected in a consolidated advertising market.