- What is Real Time Advertising / Bidding / Programmatic Buying?
- And what are the opportunities for my company?
Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and talk about the opportunity now available through programmatic real time media trading.
If you are a brand looking to improve the ROI on your Digital Marketing plans or a publisher looking to learn more about programmatic buying, this is a must-attend event.
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