Members Testimonials

IAB Training


Doug Farrell, Group Head of Digital. dmg::media Ireland ( / /

On the IAB Global Digital Media Sales Certification:

“At DMG Media we pride ourselves on being digital first – this IAB certification is important for us as it provides a standard global qualification that encourages best practice within the digital Market” 

Read the original Adworld article on this IAB certification achievement by DMG Media



Alan Curley, Digital Account Executive at Irish

On the IAB Global Digital Media Sales Certification:

“There’s certainly a new level of credibility and trust when discussing campaigns, strategies and insights with colleagues and clients. Knowing you’re certified gives you a greater level of confidence and seeing colleagues and clients placing more trust and value in my opinions makes it all worth while”

Find out more about IAB Training, including IAB Global Certification here >>

Council Involvement

jessica hickey

Jessica Hickey, Chair IAB Ireland’s Mobile Council and COO, Entertainment Media Network

“Being a council member has been hugely beneficial to me.  As a premium publisher, it has given me valuable insights into how my fellow publishers think.  And while we remain friendly competitors in a busy marketplace, we know the value of the IAB’s work, and that lends itself to a collaborative environment. 

It’s a unique opportunity to get a holistic view from our industry; from agency (both media and creative) through to sales houses and publishers; about what we as a group, can do to solve problems and to improve the digital offering within the Irish marketplace.”

Find out more about IAB Councils here >>


brianRichard Colwell, CEO RED C Research

Joint project with RED C on Mobile Effectiveness

“Working closely with IAB Ireland helps RED C to keep close to the latest advertising trends and issues, so helping us to develop our knowledge for clients and in return help the industry to grow.  Recent work conducted with Innocent Smoothie advertising, means we have delivered insight that allows advertisers to better understand the potential for mobile campaigns in the greater mix.  The results, coupled with information presented at various IAB events, have provided RED C with a connection and link to this cutting-edge aspect of marketing initiatives.”


Garret O’Beirne, Group Managing Director, Omnicom Media Group

“The research produced by the IAB Video Council gave us great insights into the video consumption patterns of the Irish audience.  This was particularly useful as this was an area that was previously underserved by domestic Irish research.  The findings of the research have contributed towards us developing an ever stronger focus on VOD and growing our Groups spend in this area”

View the IAB Ireland Research section here>>

IAB Ireland Events

tonyTony Burke, Director of Strategy at Noster Mobile

Digital Dinner Feedback – Speaker: Kenny Jacobs, CMO, Ryanair

 “I thought the event, and in particular Kenny’s presentation, were very good and I was delighted to have had the opportunity to attend. I also thought the mix of publishers, agencies and technology providers was good, and participants really adopted a pretty relaxed, informal attitude around erstwhile competitors. If anything, I found the evening too short, but realise that most people wanted to go home at the time things wrapped up!  I look forward to more events with IAB in the coming months”

dominicWilliam Lynch, Head of Digital Advertising at Live Nation Entertainment Ireland

IAB Connect March 2015

“I want to congratulate you all on the best IAB conference yet. You really raised the bar this year.

Content is an area that will be of strategic importance to us too going forward.  We are enthusiastically embracing the opportunity and the challenge that native advertising holds. It was a very inspiring, educational and motivating day.   Everyone was very impressed.

Mark Little’s presentation in particular was exceptional.  “Clocks not clicks”   – I might just purloin that one……Kudos to all involved!”

domDominic McGinley, Product Manager, Advertising Technologies at AOL

IAB Video Connect – May 2015

“Thanks to IAB Ireland, we had the opportunity for Graham Moysey, Head of International for AOL to speak at the IAB Video Connect 2015 event in Dublin. The event was very well attended, giving a unique chance to hear speakers and meet representatives from advertisers, agencies and publishers in one place.”

View the upcoming IAB Events calendar here >>



David Hayes, Managing Director at MEC Ireland 

MEC Ireland have sponsored various IAB Ireland events

“We have sponsored IAB events and found them a very good partner to work with. The events themselves are very well run, with interesting content and very well attended. IAB are very professional to work with and everything we hoped to get out of sponsoring these events we felt we achieved. We will certainly be sponsoring IAB events in the future”

Find out more about IAB Member benefits and sponsorship opportunities here >>


Already an IAB Ireland member? Find out  more about Maximising your IAB Membership here >>