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Mentoring Programme

IAB Ireland Mentoring Programme

About the Programme

The objective of this programme is to facilitate executives with 4-5 years experience from IAB member companies to learn from more experienced members from other IAB Ireland member companies across the digital ecosystem.

The mentor will offer support and guidance and share skills and knowledge with the mentee ensuring better understanding and knowledge of different sides of the Industry. (ęg. an agency team member might mentor a publisher team member, platform team member mentoring a brand etc.)

This programme differs from other mentoring programmes in that it is primarily focused on knowledge-sharing within the Irish digital ad industry. Our objective is to foster collaboration and a broader view of the industry to enhance a mentee’s digital advertising career.

In advance of the mentoring partnerships getting started, we will facilitate a one hour virtual workshop with a professional coach – one each for mentors and for mentees – these workshops are to outline best practice in mentoring, and ensure both mentor and mentee learn how to make the most of the mentoring relationship.

Testimonials

I feel its gone really well, my mentor has been super helpful in structure how I want my career progression to go over the next few years.

The programme has been fantastic, and my mentor has been a brilliant mentor. We've had a good number of sessions and I've found each one to be very insightful and beneficial. It's been great learning from him and taking on his advice in a number of areas.

I’m really enjoying the programme so far. It’s my first time doing a mentorship programme, so I wasn’t sure what to expect. My mentor has been very accommodating and extremely supportive since we began. I had a list of objectives at the beginning that I wanted to work on. My mentor has been brilliant in helping me to apply learnings to my role – I’ve felt the benefits from her advice since our first meeting.

The process is working really well for me, I recently moved into a new role so the advice I have been able to obtain from my mentor has been great! Its a great opportunity to get opinions from someone who isnt within your business and can give a mutual opinion no matter what the topic.