IAB Mobile Connect 2013


The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s presentations – please allow a few minutes for it to download, you can skip to specific presenations by clicking on chapters.

The order of presentations is as follows:

Making the Most of Mobile
Jon Mew, Director of Mobile and Operations, IAB UK,

A Mobile Future

Richard Colwell, CEO, RedC,

The Great Debate: Mobile App vs Mobile Site
Dorothy Creaven, Co-Founder / CEO – Element Software,

Location marketing
Fintan Lonergan, Managing Director, O2 Media,

Stephen Grant, Director of Online, TV3 Group,

Engagement on Mobile
Aidan McCullen, Head of Digital, Communicorp Group,

Spanning the Mobile Divide(s)
David Liversidge, Head of Online2Store (O2S), Google, Northern Europe,

Panel ‘A Question of Mobile’

Michelle O’Keeffe, Electric Media
Julian Douglas, Entertainment.ie
SallyAnn King, Starcom

To view webcast of IAB Mobile Connect 2013 click here