The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 19th November 2024, was Innovate to Elevate.
Please find the shareable decks from the morning below.
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IAB Europe Academy Courses – Retail Media and Sustainability
About the IAB Europe Academy
The IAB Europe Academy is an educational initiative designed to provide training courses for digital advertising professionals on thematic areas where IAB Europe and its expert working groups are active and drive uptake of IAB Europe standards. Developed by industry-leading experts from IAB Europe, and crafted to meet the needs of professionals at all levels, our courses will equip stakeholders across the industry with the skills and knowledge needed to excel in the world of digital.
Courses Available:
Initially, the IAB Europe Academy will offer training opportunities in two relatively new and evolving topics:
Environmental Sustainability in Digital Advertising and Retail Media.
Join this brand new bespoke course to gain essential insights and discover actionable strategies for driving transformative change.
This deep-dive into Environmental Sustainability in Digital Advertising takes place over Five virtual sessions (Mon 13th to Fri 17th January, 2025) – 2 hours per day from 9:30-11:30.
You can find out more on the curriculum, and book your place here.
IAB Ireland members are entitled to an exclusive 10% discount, which can be obtained at checkout by using the code: iabeuropeacademy10
Stay ahead in the evolving media landscape by gaining a clear understanding of Retail Media. This course is a 2.5 hour Virtual session from 9:30 to 12:00 GMT on Tuesday 21 January.
You can find out more on the curriculum, and book your place here.
IAB Ireland members are entitled to an exclusive 10% discount, which can be obtained at checkout by using the code: iabeuropeacademy10
Webinar Recording: Prepping for Q5 with Meta (6Nov’24)
We held our Industry Snapshot Webinar with Chris Chong, Industry Account Manager, Meta on Wednesday 6th November, 2024 with a presentation on preparing for ‘Q5’ for advertisers and agencies.
Q5 is the time between mid to late December and mid-January and a time when many consumers are seeking sales and discounts as well as preparing for the New Year.
Chris shared why this is a cost efficient time time for Advertisers – for reach / brand awareness and also for mid / upper funnel performance.
He shared his tips on: What you need to think about – to take advantage of this period, as well as how you can get started with automation and your creative messaging.
Watch Back this 30 minute webinar focusing on Q5 2024/2025 and find out how to make this a successful advertising opportunity and ensure you are set up for success in 2025.
Webinar Recording: Digital Marketing for Festive Sales Success (16 Oct ’24)
The Festive Season has become increasingly competitive for retailers, and it starts earlier each year. So how can you stand out, connect with customers, promote your products and drive sales?
Our Digital Advertising professionals from Accenture Song, Mediahuis, Meta and TikTok have shared how Retailers can make the most from this festive season and beyond.
Recordings & Decks:
Katey McElroy, Account Manager, TikTok
Get ready for PEAK with the latest TikTok updates for this holiday season.
Other TikTok Resources:
GrowWithTikTok Hub: https://growwithtiktok-hubregistration.splashthat.com/
Links to: Insights and guidance to get you started on TikTok, Creative tips, the latest trends & best practices, Resources and links to set you up for success, Events calendar to sign-up to upcoming events & webinars
TikTok’s Creative Centre: https://ads.tiktok.com/business/creativecenter/pc/en
Gavin Byers, Head of Agency and Key Client Sales, Mediahuis
Mediahuis – Partnering for success to deliver measurable impact this holiday season
Email: gavin.byers@mediahuis.ie
Katie Jones, Senior Strategic Account Manager, Fashion & Luxury, Meta
Accelerate Holiday Momentum with Meta
Other Meta Resources:
Meta Holiday 2024 Marketing Guide
About Conversions API
Marks & Spenser Ireland Case Study
SJ Lowes, Head of Digital & Social, Droga5 and Chris Gaynor, Media & Marketing Performance Manager, Accenture Song
The Boomers market is booming
Webinar Recording: Digital Audio (2 Oct 2024)
IAB Ireland’s Digital Audio Council was delighted to host this Snapshot Webinar. Please see the webinar recordings below, and the key findings of the Listen Up Ireland 2024 Research can be accessed here.
Why Digital Audio?
Lee Thompson, Co-Founder, AudioOne
Ryan Reid, Client Director, Zenith, part of Core
Best practice Creative Innovation
Showcasing case studies across the digital audio ecosystem
Romy Leitch, Sales Manager, Digitize / Spotify in Ireland
Hughie Devine, Head of Sponsorship & Programmatic Partnerships, Mediahuis
Dave O’Brien, Account Director, audioXi
Panel Discussion:
Lee Thompson, Co-Founder, AudioOne
Ryan Reid, Client Director, Zenith, part of Core
Oli Walters, Head of Podcast Sales, Global
Jade Finn, Head of Offline planning & Investment, dentsu Dublin
Webinar Recording: Retail Media 101
Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns. (IAB Europe – Pan-European Definition)
The growth of Retail Media has taken off across the EU, with growth of 47% predicted in Europe in 2024, compared to an expected growth rate of 11% for total digital advertising. Source: IAB Europe
IAB Ireland was delighted to host a webinar to share the latest on this emerging channel, which is offering brands even more opportunities to innovate and connect with audiences in meaningful ways.
Marie-Clare Puffett, Industry Development and Insights Director, IAB Europe shared the work to date from IAB Europe’s Retail Media Committee, including the launch of Retail Media Measurement Standards, and the 101 Guide to Retail Media. These materials can be viewed here. Marie-Clare also shared the Committee’s plans and roadmap to year end.
Suzanne McElligott, CEO, IAB Ireland then moderated a panel with representatives from our Retail Media Council:
- Jodie Kelly, Retail Media Specialist, Digitize New Media (representing Schwarz Media / Lidl)
- Eoin Maguire, Head of Commercial Media, Tesco Media
RTÉ
Quality content in a quality environment. Each of our digital platforms host fully-responsive advertising solutions, suited to all screens. Both RTÉ.ie and RTÉ News Now have a strong overall reach of 32% (4 weeks, ROI adults–TGI 2017). In additiion, total unique browsers on RTÉ.ie is 30% with RTÉ News Now at 7.5% (4 weeks, ROI adults–TGI 2017).
Contact Details:
Tesco Media / dunnhumby Ireland
dunnhumby Ireland works with suppliers across insights and media to address specific business issues including delivering actionable customer insight to help win in Tesco; helping suppliers understand the importance of their loyal customers and developing customer-first strategies; delivering personalised targeted coupons with relevant offers based on shopping habits; and bringing more experience to the shopping trip through relevant integrated media plans.
Contact Details:
Floor 3
Building 2 Harbour Square
Crofton Road
Dun Laoghaire
Co Dublin
Elevate Media
Elevate Media & Data Solutions specializes in synchronizing media tools and data analytics to propel businesses toward success. Partnering with brands like SuperValu and Centra, we offer pioneering solutions across various platforms, from online marketing to direct consumer communications. We tailor our strategies to each brand’s unique needs, boosting their visibility and expanding their reach. We’re not just working with brands; we’re helping them grow and elevate their impact.
Contact Details:
Digital Advertising for the hospitality and experiential sector – Webinar Recordings
Brought to you by IAB Ireland in partnership with IBEC Experience Economy – streamed live on 29th and 30th May, 2024.
These workshops were designed specifically with the Experience Economy in mind. Our speakers, who are all practitioners in the digital advertising sector, provided an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.
Webinar 1 – Wednesday 29th May
Richard Colwell, CEO, Red C Research
Richard shared the latest insights from Red C on consumer confidence and sentiment, and how this information informs communications and advertising strategies. How can you stand out and capture consumer attention and ultimately attract new customers?
Meabh Connellan, Senior Director: Digital Strategy – Spark Foundry / Core
Meabh shared her vast experience working with clients on how to set measurable objectives and KPIs. She shared the steps to help you plan your digital advertising campaigns to achieve these objectives. Meabh also talked about the power of local partnerships and working with influencers / content creators.
View Recording for Webinar 1: Setting your objectives & planning your strategy
Webinar 2 – Thursday 30th May, 10-10.45am
Conor Rowland, Content Strategy Director, OMD Ireland
Conor shared a deep dive into Social Media. What are the big trends and insights to be aware of across the social media platforms? How can you be responsive to your audience, thereby driving engagement, loyalty and making the sale? What are the steps to a social media campaign that delivers for your business?
Lorna Tighe, Growth Account Manager, Google Customer Solutions,UK & Ireland
Lorna shared the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business. She also shared case studies from businesses who are using google products to attract customers and drive their businesses in this sector.