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Webinar Recording: Retail Media 101

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Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns. (IAB Europe – Pan-European Definition)

The growth of Retail Media has taken off across the EU, with growth of 47% predicted in Europe in 2024, compared to an expected growth rate of 11% for total digital advertising. Source: IAB Europe

IAB Ireland was delighted to host a webinar to share the latest on this emerging channel, which is offering brands even more opportunities to innovate and connect with audiences in meaningful ways.

Marie-Clare Puffett, Industry Development and Insights Director, IAB Europe shared the work to date from IAB Europe’s Retail Media Committee, including the launch of Retail Media Measurement Standards, and the 101 Guide to Retail Media. These materials can be viewed here.  Marie-Clare also shared the Committee’s plans and roadmap to year end.  

Suzanne McElligott, CEO, IAB Ireland then moderated a panel with representatives from our Retail Media Council:

  • Jodie Kelly, Retail Media Specialist, Digitize New Media (representing Schwarz Media / Lidl)
  • Eoin Maguire, Head of Commercial Media, Tesco Media
IAB Europe RM Update for IAB Ireland Webinar 04.09.24Download

RTÉ

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RTÉ

Quality content in a quality environment.  Each of our digital platforms host fully-responsive advertising solutions, suited to all screens. Both RTÉ.ie and RTÉ News Now have a strong overall reach of 32% (4 weeks, ROI adults–TGI 2017). In additiion, total unique browsers on RTÉ.ie is 30% with RTÉ News Now at 7.5% (4 weeks, ROI adults–TGI 2017). 

Contact Details:

Digital Solutions
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Tesco Media / dunnhumby Ireland

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Tesco Media / dunnhumby Ireland

dunnhumby Ireland works with suppliers across insights and media to address specific business issues including delivering actionable customer insight to help win in Tesco; helping suppliers understand the importance of their loyal customers and developing customer-first strategies; delivering personalised targeted coupons with relevant offers based on shopping habits; and bringing more experience to the shopping trip through relevant integrated media plans.

Contact Details:

Floor 3
Building 2 Harbour Square
Crofton Road 
Dun Laoghaire
Co Dublin

https://www.dunnhumby.com/ireland

Elevate Media 

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Elevate Media 

Elevate Media & Data Solutions specializes in synchronizing media tools and data analytics to propel businesses toward success. Partnering with brands like SuperValu and Centra, we offer pioneering solutions across various platforms, from online marketing to direct consumer communications. We tailor our strategies to each brand’s unique needs, boosting their visibility and expanding their reach. We’re not just working with brands; we’re helping them grow and elevate their impact.

Contact Details:

Elevate

Digital Advertising for the hospitality and experiential sector – Webinar Recordings

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Digital Advertising for the hospitality and experiential sector – Webinar Recordings

Brought to you by IAB Ireland in partnership with IBEC Experience Economy – streamed live on 29th and 30th May, 2024.

These workshops were designed specifically with the Experience Economy in mind.  Our speakers, who are all practitioners in the digital advertising sector, provided an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.

Webinar 1 – Wednesday 29th May

Richard Colwell, CEO, Red C Research

Richard shared the latest insights from Red C on consumer confidence and sentiment, and how this information informs communications and advertising strategies.  How can you stand out and capture consumer attention and ultimately attract new customers?

Meabh Connellan, Senior Director: Digital Strategy – Spark Foundry / Core

Meabh shared her vast experience working with clients on how to set measurable objectives and KPIs.  She shared the steps to help you plan your digital advertising campaigns to achieve these objectives.  Meabh also talked about the power of local partnerships and working with influencers / content creators.

View Recording for Webinar 1: Setting your objectives & planning your strategy 

Webinar 2 – Thursday 30th May, 10-10.45am

Conor Rowland, Content Strategy Director, OMD Ireland

Conor shared a deep dive into Social Media.  What are the big trends and insights to be aware of across the social media platforms?  How can you be responsive to your audience, thereby driving engagement, loyalty and making the sale?  What are the steps to a social media campaign that delivers for your business?

Lorna Tighe, Growth Account Manager, Google Customer Solutions,UK & Ireland

Lorna shared the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business.  She also shared case studies from businesses who are using google products to attract customers and drive their businesses in this sector.

View Recording for Webinar 2: Using social media & Google insights to attract customers

Bloomberg Media

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Bloomberg Media

Bloomberg Media’s mission is to empower business leaders and our brand partners by inventing the solutions, knowledge and connections they need to thrive in a transforming world.

We do this through deep, smart, global reporting of the world of business, powered by unmatched data and the world’s largest newsroom.

Contact: https://www.bloombergmedia.com/contact/

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Ordinary Members

Jellyfish

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Jellyfish

We give brands a platform to perform.  We combine talent, partnerships and a unique way of working to help brands reach, grow and delight their audiences globally. Our unique business model empowers people with the courage to innovate.

Suite 302, The Lennox Building, 50 Richmond St S, Saint Kevin’s, Dublin 2

Contact: https://www.jellyfish.com/en-us/contact/

Membership Type

Agency Members

Integral Ad Science

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A leading global media measurement and optimization platform 

IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. 

Contact: 

https://integralads.com/contact-us/

WeWork, 2 Dublin Landings, North Wall Quay, Dublin 1,

Membership Type

Associate Members

Converge Digital

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Converge Digital

Converge Digital’s Mission:  To deliver INTELLIGENT AUTOMATION FOR ADVERTISERS, making it simpler and easier to manage campaigns by de-mystifying the whole process of Programmatic Advertising.

We give back control to Advertisers – over where their campaigns appear, and how they target – whether by site, by context, by interest or demographic.

For Publishers, full integration with the platform maximises revenues and enables brand safe, data compliant, and effective curated marketplaces for advertisers.

Contact: 

First Floor @SixtyOne
Thomas Street
Dublin 

+353 1 9603333 

info@converge-digital.com

Membership Type

Associate Members

Channel Factory

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Channel Factory

Channel Factory categorizes content and activate video ads across Social Media that are contextually relevant, responsive, inclusive and safe and suitable – to drive commercial and reputational advantage. 

Contact: https://alfadirltd.com/
Corporate Headquarters: 17700 Castleton Street Suite 406 City of Industry, CA 91748,

Membership Type

Associate Members

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