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IAB Connect H2 2023 – 16th November – Presentations

IAB Connect H2 showcased innovative measurement strategies utilising AI, focused on maximising attention and brand building. We also shared the latest learnings from agencies, platforms and publishers and as our industry dedicates itself to a more Sustainable future, a very timely case study from Energia on digital advertising carbon measurement.

Event Decks (relevant links where decks can’t be shared)

Johanna Schmidt, Director – Data & Measurement EMEA, Google

Summary: Powering growth with measurement & AI in a privacy first world

On generative AI: McKinsey predicts that generative AI is forecasted to add $2-$4 Trillion in market value to the economy globally in the years ahead (across 60+ use cases in sales, services, marketing…).

On predictive AI: Examples:

On Measurement4 ways to move forward with confidence in a privacy-first world, using AI powered solutions; and Measurement considerations for 2024 and beyond.

On Experimentation: Harvard Business review found that advertisers who ran 15 experiments in a given year saw about 30% higher ad performance that year, compared to advertisers who did not experiment. 

For more, please contact Eoghan Phipps, Country Manager, Ireland & Sector Lead, UK Large Client Sales · Google

Cécile Blanc, Head of Growth, Group M Nexus

The opportunities for AI in media buying

Cécile shared the opportunities AI offers in the programmatic ecosystem.

Mark James, Director of Business & Strategy, Converge

The Power of Positive Measurement: A Practical Toolkitfor Irish Advertiser

Gavin Byers, Head of Agency and Key Client Sales, Mediahuis

Advertising Effectiveness – Innovation & Measurement – A Publisher’s perspective

Tom Roach, VP Brand Strategy, Jellyfish

Brand-building creativity in digital

Ross O’Mullane, Head of Digital, Energia Group

Clare O’Reilly, Client Manager, Core Creative

Building Sustainability into Energia’s Ad campaigns

Sustainability in Digital Advertising – Webinar Recording & Useful Resources


On Thursday 9th November, 2023, we hosted a on-hour webinar which featured updates on Sustainability in Digital Advertising from IAB Europe and IAB France.

Speakers included:

  • Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe
  • Dimitris Beis, Data Analyst and Sustainability Manager, IAB Europe
  • Arthur Millet, CEO, IAB France / Alliance Digitale
  • Adeline Gabay, Consultant, IAB France / Alliance Digitale

Lauren and Dimitris shared the taxonomy of what is available and the work being done to drive the sustainability agenda in digital advertising – the webinar was tailored at an introductory level, reviewing the material and guidance available and advising on how to adapt those materials to members’ own needs.

Arthur and Adeline shared IAB France’s Framework for calculating the carbon footprint of Digital Campaigns as well as their Guide to Eco-Friendly Programmatic Media Buying.

Check out the resources referenced:

IAB TechLab – The Sustainability Playbook: Starter Guide for a Sustainable Programmatic Marketplace (June 2023) here

IAB Europe – Guide to Improving Sustainable Business Decision-Making (July 2023) Download here

IAB France – SRI/Alliance Digitale – Framework for calculating the carbon footprint of Digital Campaigns (May 2023)  here

IAB France – Guide to Eco-Friendly Programmatic Media Buying here

GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions (June 2023) here

Watch back the recording of this important practical webinar to aid sustainable decision-making around digital advertising below.

Retail Webinar Recordings – Maximising Digital Effectiveness for Black Friday


In partnership with Retail Ireland, we hosted two free to join Zoom workshops, 45 minutes each on Thursday 12th & Thursday 19th October.

Our trainers are all practitioners working in the digital advertising sector in Ireland, who have shared their knowledge working with clients to drive sales.  Each speaker also shared retail case studies to inspire Retailers this Black Friday and Christmas.


Thursday 12th October, 2023

Amy Owens, Senior Industry Manager, Google

Amy took us through Performance Max, an easy to use performance-driven product which helps you maximise your reach and meet more customers wherever they are shopping.   Get your products in front of tens of millions of potential customers from a single campaign!

Lauren Smith, Senior Account Manager, Fashion and Luxury, Meta

Holidays and seasonal sales moments like Black Friday are just around the corner. To help you maximise performance during this peak shopping season, Meta’s Lauren Smith shared recommendations on how to make the most of Meta’s AI-powered business solutions like Advantage+ shopping, to win this Q4 and beyond.

Thursday 19th October, 2023

Camila Franco Soler, UKI Sales Team Lead, TikTok

Camila shared her expertise on maximising attention and stand out on TikTok to drive sales and revenue in Q4 and beyond.

Joan Hallinan, Media Experience Director, Havas Media Ireland

Joan shared her favourite tactics and tips, utilising the strengths of the full digital media mix, that you should consider to drive sales for the Black Friday and Christmas seasons.

Industry Snapshot – Unlocking Creativity on TikTok – Webinar Recording


We are delighted to share with you a recording of this webinar, the third in a series of Industry Snapshot webinars for 2023.

These short and snappy 30 minute webinars are a way for IAB Ireland members to share their innovations and learnings in the spirit of collaboration.

This speaker and topic for this webinar on Wednesday 11th October, from 10 – 10.30am was:

Emily Flanagan, Account Manager UKI, TikTok

The Secrets to Unlocking Creativity on TikTok and Search Ads

Emily shared her tips for creating on TikTok, as well as the launch of the Search Ads Toggle, a new feature on TikTok Ads Manager that allows brands to serve ads in TikTok search results. The Search Ads Toggle leverages advertisers’ existing In-Feed Ad creative to serve ads alongside organic search results from relevant user queries.

Please see Emily’s presentation deck here, and view the recording below.

IAB Global Summit – Dublin 2023 – Agenda


IAB Global Summit

IAB Ireland is very much looking forward to hosting the Global Summit for 2023, in Dublin from Monday 23rd to Wednesday 25th October.

We are very grateful for the input from our IAB colleagues across the globe in developing the summit agenda, and are delighted to now share it together with details of the location and the evening entertainment. 

Please note the event is fully in-person, attendance is not possible via video conferencing platform.


The Davenport Hotel in the heart of Georgian Dublin


Agenda: Monday 23 October

8.30 Registration 

9am Welcome & Opening Remarks:

  • Suzanne McElligott, CEO, IAB Ireland
  • David Cohen, CEO, IAB US

9.30am Update on the 2022 GS Key Actions – Decks to be sent to maeve@iabireland.ie by cob 18/10

  • Global Events – Carryl Pierre Drews, IAB US & Beatriz Hernandez, IAB Peru
  • Global Scale & Clout Project: Tim Elkington, IAB UK
  • Global Consumer Ad Campaign: Sonia Carreno, IAB Canada, UK Brand / Industry Campaign, Jon Mew, IAB UK
  • Principles Task Force: Jon Mew, IAB UK

11am Tea / Coffee

11.20am Policy Update- sharing on significant market regulation updates as well as wins on privacy/self regulation/transparency

  • Ines Talavera de la Esperanza, IAB Europe (Policy session Lead)
  • Sonia Carreno, IAB Canada
  • Lartease Tiffith, IAB US
  • Anthony Katsur, IAB TechLab
  • Christie Dennehy-Neil, IAB UK

1pm Lunch

2 – 4.30pm Lightning Round – Market Updates

Materials to be collated by Helen Mussard, IAB Europe – mussard@iabeurope.eu by cob 18/10

5pm Day 1 Close

6.30 Short walk from Hotel Lobby for Dinner hosted by Meta at Bang Restaurant, Merrion Row

Agenda: Tuesday 24 October

9am Digital Market Overview

  • Daniel Knapp, IAB Europe

9.45am Panel: IAB revenue Growth learnings / hacks / challenges

  • Gai Le Roy, IAB Australia (Session Lead)
  • Gabriel Richaud, IAB Mexico
  • Razia Pillay, IAB South Africa
  • Saskia Baneke, VIA Nederland
  • Sheryl Goldstein, IAB US

10.15am  AI Presentation plus panel

  • IAB’s role in AI discussions/development/ethics
  • IAB UK AI Bot for Digital Ad queries: Tim Elkington, IAB UK
  • IAB Canada Government submission on AI: Sonia Carreno, IAB Canada (AI Panel lead)
  • Tech Lab AI outputs – Anthony Katsur, IAB TechLab

11.15am Tea / Coffee

11.40am Standards

  • Quantifying the impacts of standards / Updates on IAB Standards incl Retail Media & Sustainability standards, Gaps / Barriers – where we need to do more:
  • Tim Elkington, IAB UK
  • Daniel Knapp, IAB Europe
  • Anthony Katsur, IAB TechLab

12.40pm LUNCH

1.40pm Sustainability Presentation plus panel – IAB Progress & 2023 Roadmap / Ad Net Zero & similar programmes

  • Arthur Millet, IAB France
  • Anthony Katsur, IAB TechLab
  • David Cohen, IAB US

2.40pm Guest Presentation – A Media Landscape for Everyone: Tiernan O’Morain, Digital Transformation Director, Diageo

3.10pm Learning & Development Presentation plus panel

  • Wlodek Schmidt, IAB Poland
  • Ömür Erdem Çelik, IAB Turkey
  • Gai Le Roy, IAB Australia
  • Suzanne McElligott, IAB Ireland
  • Gabriel Richaud, IAB Mexico
  • Wlodek Schmidt, IAB Poland  
  • Sherryl Goldstein, IAB US

4.10pm Presentation & Discussion: IAB Global Statement of Principles (formerly Code of Conduct)

  • Natally Cavalari, IAB Brazil together with Pedro Ramos

5pm Day 2 Close

7pm Collection from Hotel Lobby for Dinner hosted by Google at Roe & Co Distillery

Agenda: Wednesday 25 October

9.30am IAB Engagement / Relationship with other trade orgs

  • David Cohen, IAB US
  • Towney Feehan, IAB Europe

10.30am 2023 Key Takeaways, Working Groups

  • David Cohen, IAB US
  • Suzanne McElligott, IAB Ireland

12pm Global Summit Close

Key Contacts:

Suzanne McElligott suzanne@iabireland.ie 

Maeve O’Meara maeve@iabireland.ie


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