The Festive Season has become increasingly competitive for retailers, and it starts earlier each year.  So how can you stand out, connect with customers, promote your products and drive sales?

Our Digital Advertising professionals from Accenture Song, Mediahuis, Meta and TikTok have shared how Retailers can make the most from this festive season and beyond. 

Recordings & Decks:

Katey McElroy, Account Manager, TikTok

Get ready for PEAK with the latest TikTok updates for this holiday season. 

Other TikTok Resources:

GrowWithTikTok Hub: https://growwithtiktok-hubregistration.splashthat.com/ 

Links to: Insights and guidance to get you started on TikTok, Creative tips, the latest trends & best practices, Resources and links to set you up for success, Events calendar to sign-up to upcoming events & webinars 

TikTok’s Creative Centre: https://ads.tiktok.com/business/creativecenter/pc/en 

Gavin Byers, Head of Agency and Key Client Sales, Mediahuis 

Mediahuis – Partnering for success to deliver measurable impact this holiday season
Email: gavin.byers@mediahuis.ie

Katie Jones, Senior Strategic Account Manager, Fashion & Luxury, Meta

Accelerate Holiday Momentum with Meta 

Other Meta Resources:
Meta Holiday 2024 Marketing Guide
About Conversions API
Marks & Spenser Ireland Case Study

SJ Lowes, Head of Digital & Social, Droga5 and Chris Gaynor, Media & Marketing Performance Manager, Accenture Song

The Boomers market is booming

IAB Ireland’s Digital Audio Council was delighted to host this Snapshot Webinar.  Please see the webinar recordings below, and the key findings of the Listen Up Ireland 2024 Research can be accessed here.

Why Digital Audio?

Lee Thompson, Co-Founder, AudioOne
Ryan Reid, Client Director, Zenith, part of Core

Best practice Creative Innovation
Showcasing case studies across the digital audio ecosystem

Romy Leitch, Sales Manager, Digitize / Spotify in Ireland
Hughie Devine, Head of Sponsorship & Programmatic Partnerships, Mediahuis
Dave O’Brien, Account Director, audioXi

Panel Discussion:

Lee Thompson, Co-Founder, AudioOne
Ryan Reid, Client Director, Zenith, part of Core
Oli Walters, Head of Podcast Sales, Global
Jade Finn, Head of Offline planning & Investment, dentsu Dublin

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns. (IAB Europe – Pan-European Definition)

The growth of Retail Media has taken off across the EU, with growth of 47% predicted in Europe in 2024, compared to an expected growth rate of 11% for total digital advertising. Source: IAB Europe

IAB Ireland was delighted to host a webinar to share the latest on this emerging channel, which is offering brands even more opportunities to innovate and connect with audiences in meaningful ways.

Marie-Clare Puffett, Industry Development and Insights Director, IAB Europe shared the work to date from IAB Europe’s Retail Media Committee, including the launch of Retail Media Measurement Standards, and the 101 Guide to Retail Media. These materials can be viewed here.  Marie-Clare also shared the Committee’s plans and roadmap to year end.  

Suzanne McElligott, CEO, IAB Ireland then moderated a panel with representatives from our Retail Media Council:

• Jodie Kelly, Retail Media Specialist, Digitize New Media (representing Schwarz Media / Lidl)
• Eoin Maguire, Head of Commercial Media, Tesco Media