Bloomberg Media’s mission is to empower business leaders and our brand partners by inventing the solutions, knowledge and connections they need to thrive in a transforming world.
We do this through deep, smart, global reporting of the world of business, powered by unmatched data and the world’s largest newsroom.
Contact: https://www.bloombergmedia.com/contact/
Membership Type
Ordinary Members
We give brands a platform to perform. We combine talent, partnerships and a unique way of working to help brands reach, grow and delight their audiences globally. Our unique business model empowers people with the courage to innovate.
Suite 302, The Lennox Building, 50 Richmond St S, Saint Kevin’s, Dublin 2
Contact: https://www.jellyfish.com/en-us/contact/
Membership Type
Agency Members
A leading global media measurement and optimization platform
IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments.
Contact:
https://integralads.com/contact-us/
WeWork, 2 Dublin Landings, North Wall Quay, Dublin 1,
Membership Type
Associate Members
Converge Digital’s Mission: To deliver INTELLIGENT AUTOMATION FOR ADVERTISERS, making it simpler and easier to manage campaigns by de-mystifying the whole process of Programmatic Advertising.
We give back control to Advertisers – over where their campaigns appear, and how they target – whether by site, by context, by interest or demographic.
For Publishers, full integration with the platform maximises revenues and enables brand safe, data compliant, and effective curated marketplaces for advertisers.
Contact:
First Floor @SixtyOne
Thomas Street
Dublin
Membership Type
Associate Members
Channel Factory categorizes content and activate video ads across Social Media that are contextually relevant, responsive, inclusive and safe and suitable – to drive commercial and reputational advantage.
Contact: https://alfadirltd.com/
Corporate Headquarters: 17700 Castleton Street Suite 406 City of Industry, CA 91748,
Membership Type
Associate Members
Alfadir is a lead-focused marketing agency using data-driven methods for online marketing and SEO web design. We help your business shine and generate high-quality leads globally.
Contact: https://alfadirltd.com/
Membership Type:
Associate Members
Our homes are designed for family living, with large living areas, seeded rear gardens and modern kitchens. Each property has an A-rating for energy resulting in lower energy costs. We incorporate sustainable and renewable technology to reduce our carbon footprint.
Contact Details:
Block C, Maynooth Business Campus, Straffan Road
Maynooth, W23 F854, Co. Kildare
Tel: +353 (01) 903 7100
Email: enquiries@glenveagh.ie
Membership Type:
Brand Members
The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May 2024, was Together is Better.
With the shift towards privacy first advertising, embracing AI Opportunities, leveraging first party data, implementing sustainability, post 3rd party cookie deprecation – this increasingly complex digital ad ecosystem means amplifying your digital ad partnerships is more important than ever.
The conference took place from 9am – 1pm, on Tuesday 14th May, 2024 at the Radisson Blu Hotel, Dublin 8.
Please find Decks from the morning below:
Suzanne also referenced two other pieces of IAB Ireland Research:
‘Since the 1950’s human activity has accelerated our demands on the planet and its natural resources – as demonstrated by what is called ‘ The Great Acceleration’ by scientists . We now are in the decisive decade to take action, we need a hard break on emissions in the next couple of years – in the same decade we are seeing the digital and data industries set to growth exponentially. Our use of data and digital has a physical impact on the world and is contributing to energy consumption. We have to act responsibility and as the global citizens we are.
At WPP/GroupM, we have Science Based commitments and we are the first and only holding group to include the Media we buy on behalf of our clients in our carbon footprint. Media makes up 55% of our scope3 footprint. We have committed to an 84% reduction by 2025 for our scope1 and 2 and a 50% reduction for Scope 3. Having commitments are great, and vital, however we are now focussed on our transition plan. Our Transition Plan has 3 key reduction levers 1. Media Supply Chain optimisation, 2. Partner engagement and 3. Media vendor selection. We need to work collaboratively with the entire media ecosystem to be able to effectively use these levers to drive our decarbonisation targets.
We have started this journey and in my deck I have shared some examples under each pillar – but we need the industry to come with us. If one fails we all fail. We need to move our mindset from seeing sustainability as a necessary chore to one that is about transformation and innovation for future fit business. Sustainability is no longer about should we do it, it’s about how we do it and how we do it together.’
You can download Laura’s deck here.
Gaby’s deck is available to view below, and Gaby also advises all to check out and keep up to date on Privacy Sandbox progress here. Other IAB Resources to help you prepare for 3PCD are available to view here.
Coming soon
On July 22nd, 2024 Chrome announced A new path for Privacy Sandbox on the web. We hosted a webinar on the topic on Friday 30th August, with Gaby Jenkins, Privacy Sandbox, Ian Maxwell, Converge Digital, Liosín Crawley, Havas Media and David Murphy, The Irish Times.
The overall message from our panelists was that the work on removing the reliance on cookies continues, with consumers privacy and advertising effectiveness at the core.
Gaby shared two useful links with test results from the buy and sell side Google Ads teams:
https://support.google.com/admanager/answer/15189422
https://support.google.com/google-ads/answer/15192137
We will update our members as further information becomes available.
The below update was posted in March 2024 – the recommendations are still relevant to a low cookie ecosytem:
The phasing out of third party cookies has begun and complete deprecation is now fast approaching.
The Irish digital ad industry cannot put off addressing the significant impact of deprecation and identifying solutions.
Publishers, agencies and advertisers across the larger EU markets are actively testing, sharing feedback with Privacy Sandbox. IAB Ireland’s recent webinar with Tony Katsur, CEO IAB Tech Lab and Gaby Jenkins, Partner Manager, Privacy Sandbox Partnerships focused on Tech Lab’s analysis of Privacy Sandbox as well as Sandbox resources to assist companies in their preparation for deprecation.
There is no silver bullet or one catch all solution so it is essential that companies can answer the following questions:
1. What data partners are collecting directly/indirectly?
2. How it is collected?- Identify the on device technologies that are being used by partners.
3. What data is exchanged between advertiser and partner and can audiences be matched/linked using 2 sets of data?
4. What lawful basis is the partner relying on for personal data processing?
5. How is consent obtained and who is responsible for obtaining it?
It is also essential that you familiarise yourselves with the 3 potential solutions:
1. Linked audiences – uses user-provided data like email address or name or address to link publisher and advertiser audiences – this replicates cookie-like functionality – universal or unified ID solutions.
2. Unlinked audiences – no data is exchanged between publishers, advertisers or at any part in the process – Contextual targeting.
3. Browser or operating system linked audiences – ability to target and measure audiences on 1:many rather than 1:1 basis – grouped and anonymised.
IAB Ireland like all the IAB chapters will continue to share relevant Privacy Sandbox updates and testing learnings.
About Privacy Sandbox: Check out this very useful overview from IAB Europe – explaining the various terminology and sharing links for testing and feedback.
This opinion piece by James Chandler, Chief Marketing Officer, IAB UK is a useful call to action to share with your teams and business leaders to ensure that your company embraces this challenge and has an actionable deprecation strategy in place.
A Google Privacy Sandbox Resource for understanding third party cookie dependencies which may include advertising, but other use cases as well such as embedding videos, logging in to name a few, and helping sites to prepare for third party cookie deprecation can be found here. This resource can be used to identify what third party cookies are being set, and by whom, and for what purpose. The instructions in this resource outline how to test sites to understand how critical user journeys might be impacted by third party cookie deprecation.
15 February 2024 – The Privacy Sandbox team issued a response to the IAB Tech Lab Report. A summary of the Privacy Sandbox response is available here. The full 35-page response is here.
Digital advertising spend in the Irish market for 2023 reached €958m according to the latest results of the IAB PwC Online Adspend report, reflecting a growth rate of 11% year-on-year (YoY).
Display advertising which includes Paid Social grew by 15% to €589m in 2023, which was driven by the growth in Video at 24% YoY and Digital Audio at 16%. Paid Social grew by 19% to €446m in 2023. The Display format remains the dominant format in the Irish market holding a share of 61% of the total digital advertising market.
Search advertising grew by 4% YoY in 2023 with an adspend of €314m and a share of 33% of the total Irish digital advertising market.
2023 Market Conditions
The Credit Union Consumer Sentiment Index was 62.4 in December 2023. This is the first year on year improvement in the December sentiment survey results since 2017 illustrating a growth in consumer confidence.
Source: The Credit Union Consumer Sentiment Index, in partnership with Core Research
Approximately 80% of people used the internet for shopping, banking, or booking / ordering services online in 2023.
Source: CSO Household Consumer Behaviour 2023
Commenting on the report results Suzanne McElligott, CEO, IAB Ireland, said, “Following a lower growth rate of 4% in 2022 which reflected the challenging local and global economy of that year, it is very positive to see double digit growth of 11% YoY for the Irish digital advertising market in 2023. The outlook for 2024 is also positive with adspend participants predicting 8% growth for this year. Participants also highlighted the challenge of increased regulation and cookie deprecation as a concern for the industry in the year ahead. IAB Ireland is focused on helping our members prepare for these challenges through our webinars, conferences and online resources.” she added.
Finn O’Loughlin, Strategy Consulting Director, PwC, added: “Digital adspend reached a high of €958m in 2023. Display advertising represented the lion’s share of the total advertising spend at 61% and a growth rate of 15% YoY to €589m. Search advertising had more modest growth of 4% in 2023 with an adspend of €314m reflecting a more mature phase in its development, and Classified advertising enjoyed strong growth of 16% YoY with an adspend of €55m.”
Karen Preston, Chair of IAB Ireland’s Board and Chief Commercial Officer, Mediahuis said, “Video continues to be a dynamic driver of digital advertising in 2023 with 24% growth YoY. This video growth breaks down into 25% growth in adspend for social video and 20% for broadcaster/publisher video. It is not surprising that adspend participants predict that video will continue to be a top growth driver for adspend in 2024”.
Click Here to View AdSpend Studies
Ends
For further information please contact: Maeve O’Meara, Marketing Manager, IAB Ireland, Tel: 086 852 2291 and Email: maeve@iabireland.ie
Important notes to editors:
About IAB Ireland
IAB Ireland (www.iabireland.ie) is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their brands. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network shares three core objectives, namely to; prove, promote and protect the online advertising industry. These objectives are fulfilled through the dissemination of authoritative research, the organisation of educational events and by promoting industry-wide best practice.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with over 250,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
