About Us

IAB Ireland is the trade organisation for digital advertising. As a member of the global IAB network we bring the industry together to share best practice and guidelines and demonstrate the effectiveness of digital advertising.

Digital advertising is continuously growing and evolving.

IAB Ireland’s remit is to Prove, Promote and Protect our industry. This remit is delivered though collaboration with members in outputs designed to empower advertisers to build the value of their businesses though digital advertising. As well reflecting the views of our members with policy makers to help build a sustainable Irish digital advertising industry.

Enquire about joining IAB Ireland and join us in helping to shape the future of digital advertising in Ireland.



Commission and publish research on digital advertising to educate and inform the Irish marketing industry, such as IAB’s PwC commissioned survey measuring online advertising spend in the Irish market. Highlight quality case studies illustrating effective use of the digital advertising medium. View our Research section for more information (note, some content in this section is Member-Only content)


Will host a variety of events from conferences to briefings examining digital advertising opportunities and issues. View our Events section for more information.


Represent the digital advertising sector with policymakers and regulators and lobby for the optimal regulatory environment for the industry. To Find out more in our Policy section.


Set up specialised groups dedicated to educating the industry in respect of the key digital advertising formats and opportunities while enabling members to share their expertise and facilitate networking. Find out more in our Council section.


Become the authoritative voice for the Irish digital advertising industry with a strong and positive PR and Marketing focus, distributing quality marketing materials both online and offline.


IAB Ireland offers bespoke Digital Training as well as workshops. Bespoke training model has proven extremely effective for companies such as: Eircom (Eir), Associated News (DMG Media), The Irish Times, TV3 (Virgin Media TV), Core Media, Group M, Google, and Ryanair. Workshops provide an opportunity to grow knowledge & skill sets in a particular digital advertising discipline such as Programmatic, First Party Data strategies, Brand Safety. Find out more in our Training section.