IAB Ireland Board

Chairperson: Abraham Aucamp, Head of Yield, Yahoo

Abraham is head of Yield for EMEA, responsible for monetisation of display and native advertising for Yahoo. He started his career in Finance in South Africa and the UK, with extensive tax and audit experience, before specialising in digital advertising. He has over 16 years of international experience in the advertising industry. Abraham holds qualifications as chartered accountant, Project Management Professional and in IT system design and administration. He also serves on the Board of Directors of Verizon Media EMEA Ltd.

Jonathan Eakin, Commercial Director, Reach Media Solutions

Jonathan Eakin is the Commercial Director at Reach in Ireland.  Jonathan has been instrumental in transforming Mirror Group Newspapers into one of the largest digital publishers in Ireland, launching award winning brands such as CorkBeo, Belfast Live, Dublin Live and irishmirror.ie. Previous to working at Reach Jonathan held various commercial positions at The Independent in London and The News Letter in Belfast.  Married with 2 children Jonathan resides in Bangor, Co.Down.

Doug Farrell, Group Head of Digital Advertising Strategy, DMG Media

Doug holds an honours degree in Marketing and has over 23 years’ experience in the advertising sales and digital advertising strategy. Doug has worked in a series of roles including digital sales, key account management, advertising strategy and digital advertising design consultancy. Over the last ten years Doug has been in charge of all digital commercial activities for DMG Media Ireland Mail- Online.co.uk /EVOKE.ie / Extra.ie/ Rollercoaster.ie / One Fab Day.com. Doug is a Board Member / Director of IAB Ireland, Co-Chair IAB Programmatic Trading Council, member of the IAB Native Council, member of the IAB Publisher Council, digital speaker AOP, IAB, Newsbrands, member of the Nielsen Digital Group and Newsbrands Tech Committee.

Karl Kavanagh, Head of Digital and Publishing, The Sun

Karl Kavanagh has over 20 years of experience in Irish media, predominantly with The Sunday Times and The Irish Sun. In that time he has worked across many areas / roles within the Commercial team. Karl is currently the Head of Digital and publishing for The Irish Sun / Sun.ie overseeing one of Ireland’s largest publishersand websites. Karl joined the board of the IAB in 2022 

Anastasia Mariussen, Head of Small Business Engagement, TikTok

Anastasia Mariussen is the Head of Small Business Engagement at TikTok leading the team of Strategic Partnership Managers that help new SMBs across EMEA successfully onboard to and grow with TikTok. Over the past 13 years, Anastasia has been specializing in digital advertising and sales across TikTok, Google Display, Youtube and Programmatic solutions, leading teams of account managers and specialists at Google and working on consultancy projects. Anastasia holds a PhD in digital marketing from the Business Faculty, Oxford Brookes University, UK and is the EMCC accredited coach and mentor.

David Murphy, Head of Digital Solutions, The Irish Times

David is the Head of Digital Solutions with The Irish Times where is he responsible for developing and driving their digital advertising revenues. Over the past 20 years he has worked exclusively in the digital media sector both locally and abroad. His experience with publishers, advertisers, agencies and sales houses have given him a unique and valuable perspective on the entire digital advertising ecosystem.

Karen Preston, Chief Commercial Officer, Mediahuis

Karen is responsible for all advertising across the national print publications and digital platforms on the Island of Ireland.   Karen joined the Board of IAB Ireland in 2018.

Oliver Sewell, Director of Business, UK & Ireland, Meta

Oliver is currently the Director of Business for UK and Ireland at Meta, where he leads teams of strategic account managers, who help businesses grow on Meta. Oliver joined Meta in 2011 in the global Gaming Team, before moving to lead the Mid-Market Agency Team in EMEA. Prior to joining Meta, Oliver started his career in Marketing at Janssen UK (Johnson and Johnson), before working in agencies in Sydney, London and Dublin.