As part of our remit to protect Ireland’s digital advertising industry IAB Ireland is actively engaged in working towards the optimal policy environment for online advertising.  IAB’S advocacy outreach seeks to inform policy makers in respect of the value of digital advertising and communicates the views of our industry to leading decision makers in the regulatory sector.  IAB Ireland works in tandem with the policy teams of IAB Europe and other national IABs to ensure that our industry is aligned in the promotion of best practice and IAB standards. As part of IAB Ireland’s ongoing Policy work, we take park in consultations, briefings, panels and various other Policy outreach activities to ensure appropriate representation of the Irish Online Advertising Industry.


The General Data Protection Regulation (Regulation (EU) 2016/679) entered into force on 25 May 2016. After a 24-month transition period, the GDPR replaced the different national data protection laws in Europe with a single, directly applicable European law as of 25 May 2018.

IAB Europe and its members representing the key stakeholders from across the European digital advertising industry developed the Transparency & Consent Framework (TCF), as a voluntary standard whose purpose is precisely to assist companies from the digital advertising ecosystem in their compliance efforts with EU data protection law including the GDPR. The TCF contains a set of best practices seeking to ensure that when personal data is processed, users are provided with adequate transparency and choice. IAB Ireland updates members on the TCF, its adoption by vendors and CMPS as well the adaption of the framework in response to feedback and consultation. TCF V2 is the second iteration of the framework and is the updated standard for registered companies.

IAB Ireland and IAB Europe provide regular briefings to members on data protection and other relevant  legal obligations that impact on the digital advertising industry.

IAB Ireland Members:  Please feel free to view the recording of our briefing on the DPC Cookies Report and Guidance, which took place on 25th May, 2020 at this link.

IAB guide for Data Protection Impact Assessments (DPIA) for digital advertising under GDPR

IAB Europe and IAB UK have provided a useful guide for Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR. 

This practical guide will help IAB Ireland members to understand when is a DPIA required and what does a good DPIA process look like for the digital advertising industry?  

The guidance covers the following:

– What a DPIA is, as defined in the GDPR, and its purpose

– When you must carry out a DPIA

– How to go about a DPIA, including what the DPIA process looks like and who is involved

– Guidance on how to assess risk and identify appropriate mitigations in the context of typical digital advertising data types and processing activities.

Download the report here.

ePrivacy Regulation 

The ePrivacy Regulation is a proposed EU law to replace the existing ePrivacy Directive (Directive 2002/58/EC). The ePrivacy Directive is often referred to as the Cookie Directive, as it requires websites to ask its users for their consent to the use of cookies and similar identifiers. As a regulation, the ePrivacy Regulation will be directly applicable in its entirety without the need for Member States to enact national laws transposing the rules. This means that there will only be one cookie law in the EU without any discretion for EU Member States when implementing the rules.

The process for finalising a Regulation text is through agreement between Members of the European Parliament and Members States in the EU Council. It is most likely that a compromise text will be reached via trilogue negotiations between representatives of the Council of the EU and the Parliament with input from the Commission. This is still an ongoing process, and if you would like to learn more about the industry’s advocacy efforts on this file you can find more information on IAB Europe’s European Digital Policy page. In particular, you can consult IAB Europe’s ‘Cookie Regulation FAQ’, along with IAB Europe’s (updated: October 2018) position paper on the proposed ePrivacy Regulation. IAB Ireland works on the public policy in tandem with IAB Europe.