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Research & Resources

The commitment to authoritative research is a core activity across the global IAB network. As a member of both IAB Europe and IAB US, IAB Ireland is able to provide its members with the best in international and local research.

IAB Ireland Research

The latest research studies from IAB Ireland, commissioned and devised by our councils.

IAB Europe and Global IAB Research

The latest research from the global network of IABs.

IAB Ireland PWC Adspend studies

IAB Ireland has been measuring Online Adspend with PwC since 2009 - check out the latest studies here.


Get to grips with the latest online advertising definitions and terminology in our extensive glossaries.

Member Research

Showcasing the latest research from IAB Ireland members.

SME Resources

Check out these resources with the specific needs of SMEs in mind.