SME Resources

Digital Lead Generation for SMEs Masterclass

IAB Ireland, in partnership with Enterprise Ireland devised a Masterclass for SMEs which will demystify Digital Lead Generation and share the latest opportunities for SMEs in our market.

The webinar was delivered by highly experienced digital advertising practitioners, who shared practical and transferable learnings to Enterprise Ireland’s SME clients.

Presentations and Videos are available below.

Presentations and Videos:

Lead Generation – An Intro: Michael McGowan, Smart Talent Group (partner Enterprise Ireland)

Watch on Vimeo Here


Search as a Lead Generation Tool: Damian Lynch, Head of Sales, Google Customer Solutions, Ireland.

Watch on Vimeo Here


Display Advertising: Doug Farrell, Group Head of Digital Strategy with DMG Media Ireland

Watch on Vimeo Here


Digital Audio: Rob Timony, Business Director, Audio Xi

Watch on Vimeo Here


Content & Native: Mark Whyte, Director of Brand Partnerships, Reach plc

Watch on Vimeo Here


Video: Mark Corrigan, Commercial Director, Packed.House

Watch on Vimeo Here


Social: Rachael Taylor Fawsitt, Product Manager, Creators.ie (part of INM)

Watch on Vimeo Here


Acorn Case Study: Lee Thompson, Strategy Director, Sing and Carmel Connolly, Managing Director, the Marketing Department.

Watch on Vimeo Here

 

An Post eCommerce Hub for SMEs.


An Post Commerce is here to help you get through. With a 25% discount on An Post parcel services through the An Post Advantage card until January 31st 2021, and a dedicated eCommerce advice hub providing information and expert tips for help SMEs to start trading online. The hub also includes links to the Local Enterprise Offices (LEOs) and other SME networks.

From setting up a website to actually selling online, with advice on grants and funds, tax exemptions, e-commerce software advice and much more, check it out here