Digital Lead Generation for SMEs Masterclass
IAB Ireland, in partnership with Enterprise Ireland devised a Masterclass for SMEs which will demystify Digital Lead Generation and share the latest opportunities for SMEs in our market.
The webinar was delivered by highly experienced digital advertising practitioners, who shared practical and transferable learnings to Enterprise Ireland’s SME clients.
Presentations and Videos are available below.
Presentations and Videos:
Lead Generation – An Intro: Michael McGowan, Smart Talent Group (partner Enterprise Ireland)
Search as a Lead Generation Tool: Damian Lynch, Head of Sales, Google Customer Solutions, Ireland.
Display Advertising: Doug Farrell, Group Head of Digital Strategy with DMG Media Ireland
Digital Audio: Rob Timony, Business Director, Audio Xi
Content & Native: Mark Whyte, Director of Brand Partnerships, Reach plc
Video: Mark Corrigan, Commercial Director, Packed.House
Social: Rachael Taylor Fawsitt, Product Manager, Creators.ie (part of INM)
Acorn Case Study: Lee Thompson, Strategy Director, Sing and Carmel Connolly, Managing Director, the Marketing Department.
An Post eCommerce Hub for SMEs.
An Post Commerce is here to help you get through. With a 25% discount on An Post parcel services through the An Post Advantage card until January 31st 2021, and a dedicated eCommerce advice hub providing information and expert tips for help SMEs to start trading online. The hub also includes links to the Local Enterprise Offices (LEOs) and other SME networks.
From setting up a website to actually selling online, with advice on grants and funds, tax exemptions, e-commerce software advice and much more, check it out here.