The objective of the Mobile & Audio Council of IAB Ireland is to promote and drive the growth in mobile advertising and digital Audio in Ireland. In a rapidly developing market the principal roles of the Council are to educate and inform the market as to the effectiveness of these advertising formats and provide a framework for their continued growth in the mainstream media marketplace.
Chair: Mark Corrigan, Packed.House
Members:
| Adam Taylor, Havas Media David Williams, Zenith John Patten, Digitize Ken Wilson, Adtech Maeve O’Meara, IAB Ireland Brian O’Farrell, Omnicom Media Group Padraig McFadden, Core Media Rob Timony, Maximum Media Ronan Turner, Independent Vicki Flynn, The Irish Times Hugh Crowther, Mirror Media Robert Carberry, Publicis Simon McMahon, Ve Interactive | Cameron McDonnell TheJournal.ie Hugh Quigley, TV3 Cian Ó Mongáin, Google Marie Davis, Google Gerard Keenan, Carat Evin Gaffney, Facebook Peter Flanagan, Mindshare Niall Dolphin, IPG Mediabrands Mattia Veltri, IPG Mediabrands Hugh John O’Reilly, Accenture Doro Orlowska, Sheology |
Research
Mobile Advertising Effectiveness Research: IAB UK/John Lewis
Bord Gáis Energy/Mindshare Mobile Case Study:Think Beyond App