Mobile & Audio Council

The objective of the Mobile & Audio Council of IAB Ireland is to promote and drive the growth in mobile advertising and digital Audio in Ireland. In a rapidly developing market the principal roles of the Council are to educate and inform the market as to the effectiveness of these advertising formats and provide a framework for their continued growth in the mainstream media marketplace.

Chair: Mark Corrigan, Packed.House


Adam Taylor, Havas Media
David Williams, Zenith
John Patten, Digitize
Ken Wilson, Adtech
Maeve O’Meara, IAB Ireland
Brian O’Farrell, Omnicom Media Group
Padraig McFadden, Core Media
Rob Timony, Maximum Media
Ronan Turner, Independent
Vicki Flynn, The Irish Times
Hugh Crowther, Mirror Media
Robert Carberry, Publicis
Simon McMahon, Ve Interactive
Cameron McDonnell
Hugh Quigley, TV3
Cian Ó Mongáin, Google
Marie Davis, Google
Gerard Keenan, Carat
Evin Gaffney, Facebook
Peter Flanagan, Mindshare
Niall Dolphin, IPG Mediabrands
Mattia Veltri, IPG Mediabrands
Hugh John O’Reilly, Accenture
Doro Orlowska, Sheology


Mobile Handbook

Mobile Advertising Effectiveness Research: IAB UK/John Lewis

Bord Gáis Energy/Mindshare Mobile Case Study:Think Beyond App

Upwardly Mobile – Irish study on mobile usage 2011

Red C Digital Trends Study