Advertising Effectiveness Council

Remit of the Council: This council will seek to prove and promote the effectiveness of all aspects of Digital Advertising – this will include but will not be limited to: Research, Case Studies, Blogs, External comms.


Amy Doody Head of Social Dentsu Ireland
Brendan Whyte Group Digital Sales Strategist Irish Times Group
Caroline Christie Head of Agency Reach
Cormac Maguire Digital Account Manager News Ireland
Dave Thomson Head of DIgital, Starcom Core
Harry Eustace Group Client Director OMD
Hugh Quigley Head of Programmatic Trading dmg media
Ian Campbell Digital Board Director, Zenith Core
Joan Hallinan Media Experience Director Havas Media
Johanna Schmidt Director Data & Measurement Google
Kyle Bourienne Data & Analytics Director GroupM
Lynsey Paisley Head of Integrated Creative Strategy Thinkhouse
Maxine Hands Business Director Javelin
Michael Sleeman Sales Manager Digitize
Nicola Day VP, Global Business Group Meta
Sinead Spillane Group Head of Brand, Strategic Planning & Communications Mediahuis
Will Fox Programmatic Account Manager Irish Times Group
Yashraj Mate Addressable Strategy Lead IPG / Matterkind

For further information on this working group contact: