IAB Ireland Publishers Commercial Charter
7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]
Blog: The latest slice of Ireland snapshot
Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media’s third annual ‘Slice of Ireland’ insights report, in partnership with Empathy Research. It is the largest and most in-depth research report of its kind conducted in the country. Over 15,000 people across JOE, Her, SportsJOE and HerFamily took part in the […]
Blog: More Mobile, more Opportunity?
Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen study on Irish people’s video viewing, as it continues to both increase in time and expand across all ages and demographics. The insights she uncovers facilitate the planning approach and prove the […]
Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due
Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit where credit is due. As the industry matures, advertisers are increasingly investing in new ways to measure the impact of digital advertising in the customer journey. However, the way most companies […]
Research: The Mobile Consumer Experience (Oct 2017)
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as part of the wider IAB family participated in Research in May of this year to understand the latest trends of mobile behaviors and perceptions. The research was conducted by […]
The five golden rules of programmatic for brands
Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5 golden rules for programmatic. So much has been said about programmatic that it’s often difficult for brand marketers to know whether they’re on the right track with their approach. The truth […]
IAB Global Research launched – Always On: The Mobile Consumer Experience
1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]
PR: IAB Europe Research Awards 2017 Winners
Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]
PR: Winners announced for the MIXX Awards Europe 2017
Amsterdam, 24th May – IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore. The awards recognise and celebrate the year’s best digital advertising campaigns in Europe. The winners were announced […]
European Online Advertising continues double-digit growth and surpasses €40bn mark
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI
Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Blog: Positive steps to make people’s online ad experiences better
IAB UK’s Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online advertising better. It’s important in every walk of life that you listen to the feedback that people around you are giving. A couple of years ago people started giving the digital advertising industry feedback – in the […]
Blog: How the new Apple Clips app will transform social video – and what to do about it
Our guest blogger this week is Diarmaid Mac Mathúna, Head of Client Services, Agtel and IAB Ireland members. Diarmaid talks of the new Apple Clips app and how to best optimise video for social media. The world of social videos is going to explode this April now that Apple has launched its new video app […]
IAB Native Breakfast Infographic – Mark Brennan
Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and outlined the do’s and dont’s for native campaigns. Click here to download the infographic
Blog: Let’s Simplify Digital!
Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
Blog: When will brands learn to demand quality? by Hugo McCafferty
Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo’s piece focuses on the quality of native content and ensuring it cuts the mustard! It seems some brands just don’t care about the quality of the native content they are splashing out on at the moment because all around […]
Blog: Maximum Media Partner Profile, Digital Upfronts 2016
The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]
Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’
This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]
Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market
Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group’s (BCG) report on Digitizing Ireland which was commissioned by Google. Minister Dara Murphy, TD, Minister of State for EU Affairs, Data Protection and the Digital Single Market attended the briefing as did representatives from relevant government departments and […]
Blog: Confessions of an Advertising Addict by Aaron Chalke, Mediaworks
Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of the strength and conviction needed in the creative process for agency staff and how trust is paramount in the agency/client relationship. My name is Aaron and I’m an ad-oholic. I’m addicted […]
Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising
Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick Leadership Summit 2016 livestream and wrote the following piece reviewing the event. This was originally posted on the iProspect Blog. Many of us tuned in to the DoubleClick Announcement Live Stream, […]
Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality
Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on the provision of quality internet content and how the new IAB run initiatives will help counteract it’s impact on the industry. As the wave of Brexit becomes ripples that affect our […]
Blog: The Importance of Being (Earnest) Online
Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether “Online is the way to go?” for Brands. Online is the way to go. Or is it? Everybody is online – some people even admit to creating hashtags for new born babies […]
Blog: Why we should embrace showrooming
Our guest blogger this week is Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got me thinking about the phenomenon of ‘showrooming’, a trend that is changing the retail landscape. It highlighted the use of mobile phones in shops that is turning bricks-and-mortar outlets into […]
Measuring what matters, making Analytics count
Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]
The Power of Infographics to tell a Story
Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]
The background to the Irish Adspend study
Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]
Social Media Future Focus 2016 – Customer Service
“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]
Social Media Future Focus 2016 – New Platforms & Advertising on Instagram
“Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has served up even more social platforms for us to play with in 2016” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends […]
Social Media Future Focus 2016 – The increase in Paid Social Media
“This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with advertising, do we risk our audience turning off completely and looking elsewhere to keep in touch with friends?” We recently asked the IAB Social Media Council to comment on their future […]
Social Media Future Focus 2016 – Video & Live Broadcasting
“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]
Expert commentary on 2016 Social Media Trends by Matt Mooney
“There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you mean like every other digital media channel that offers value?) I would see paid as the best opportunity for any brand to provide real business results.” We asked IAB Social Media […]
ASAI briefing on new advertising code, review & presentation download
The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the briefing was to outline the areas of the new ASAI advertising code for Ireland (7th Edition, which will come into effect on the 1st of March, 2016), with a particular emphasis […]
Going native needs rules of engagement
First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There’s a long list of reasons for the growth in native advertising, or ads that match the form of the site where they are featured. The explosion of ad blockers, the rise in mobile content […]
Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland
It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]
Developing a Calendar and Persona for your Social Communications
Our guest blogger is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]
2015, the year in which brands truly cracked social media (Part Two)
This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk. Cathy recently returned to Dublin from London […]
The fantastic achievements of IAB Ireland Councils in 2015
We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]
2015, the year in which brands truly cracked social media (Part One)
Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk. Cathy recently returned to Dublin from London where she worked as Marketing Manager at Yahoo UK leading regional and EMEA wide B2B […]
#We’ve #Lost #The #Plot
Our guest blogger this month is Matthew Mooney – Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015. Matthew is a member of the IAB […]
Absolute Beginner’s Guide to Setting Up Your Social Media – Twitter
This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015. Ann is a member of the IAB Social Media Council. We’re always writing about the importance of social media for event organisers and small businesses and often giving you creative ideas for […]
Remarketing for Search (RLSA) 101
Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]
Search Marketing – important tips & terms
For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords. Google has a habit of launching new updates and informing us afterwards. And these are quite regular. So far in 2015 there have been 49 updates to AdWords. These updates can […]
Infograph: Digital Adspend for H1 2015
Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the 28th of October 2015. View the original blog post on the INM.ie Blog here. Digital Adspend grows by 25% in the first half of 2015 to a landmark high of […]
MIXXing It UP at IAB US Conference
Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]
Boom goes the global programmatic ad explosion
First published on the 20th of September 2015 in Business News – Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that over 90pc of agencies, advertisers and publishers aimed to increase their programmatic investment or revenue over the next 12 months. And some are putting even more eggs in the programmatic […]
Proving Social Media Effectiveness means deciding where you want to go…
Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing campaign. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015. Cian is a member of […]
CopyClear – Information Session for Digital Publishers on Alcohol Advertising
CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]
PR & Digital Marketing: When Forces Combine
Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]
Programmatic Search – is it a “thing”?
Reproduced with kind permission from IAB Ireland member, iProspect. “Programmatic Search: What it is, What it isn’t, What it will be” by Bartley Sharkey was first published on the 12th of June 2015 on the iProspect Blog. What is Programmatic? Programmatic advertising allows you to be significantly more selective about who exactly you show your […]
The New RTB formula: Fresh data + individual targeting = great results
Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP […]
Consumer Barometer: use of the Internet around the world, with an Irish view
Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights. The Consumer Barometer is a tool to help understand how people use the Internet across the world. It is a free online tool, that delivers consumer insights to support planning and decision-making in a […]
Digital Wishlist 2015 – what do the industry experts predict?
At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending and ask “What is on your Digital Wishlist for the coming year”? Here is a synopsis of the responses. Storytelling & Content The key note speaker for the first Digital Dinner […]
IAB Ireland in 2014 – the Year in Review
It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB Ireland. Digital Storytelling – share your brand story and get to know your audience Digital Storytelling was the theme for our fully booked annual conference IAB Connect, in February. Opening the […]
A Social Media Action Plan……in a day
A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving our digital communications and refreshing our Social Media activities. To support these efforts, last week I spent a day on a training workshop on Social Media planning and implementation run by IAB Trainer Steve […]
“Klout” from “Quirky”? Jargon bust using our Social Media Glossary
This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social Media Glossary to find a comprehensive list of terms. Do you know the difference between Crowd-sourcing and Crowd-funding? What about an Unconference from a Splog? I often come across terms that I do not […]
Making the “right” impression in Display Advertising
The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”) invented and displayed the first […]
The Social Media recipe for success
An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]
Okey Doke – it was a World Cup of Mobile
The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the World Cup of Mobile. There is no doubt, it was a fabulous tournament with the culmination happening in dramatic style in extra time when Mario Götze scoring the winning goal in […]
The World Cup of Mobile: the half-time analysis
The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night it was clear that the World Cup was well underway, the sight of brightly adorned football fans on our streets is something we have now grown accustomed to, in two […]
