GROWING TRANSPARENCY AND TRUST IN DIGITAL ADVERTISING

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First published on adworld.ie on Friday, October 1st, 2021 With growing pressure from both consumers and regulators to improve privacy and transparency within the digital...

The importance of digital audio to advertisers

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Sara Eslami examines the findings of the latest wave of IAB Ireland’s Digital Audio research which was carried out by RED C. NOTE: This piece...

Summer Signs – what can we expect from consumers and what does it mean...

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Our guest blogger is Richard Colwell, CEO, Red C Research looking ahead to Summer 2021 and beyond! As we move into summer months a much...

The ABCDs of Ad Tech: Audience, Behavioral, Cookie, and Data

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Our guest blogger this month is Anna Haywood - Lead Generation Specialist, Quantcast. Anna helps to simplify the language of ad tech, as...

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need...

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The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final deadline is Friday 16th April....