Joan Hallinan, Media Experience Director, Havas Media Ireland and Co-chair of IAB Ireland's Advertising Effectiveness Council Attention has been a prominent subject in the...

IAB Ireland launched a Pilot Mentoring Programme in Autumn 2023, with 9 mentoring partnerships working together over a 6 month period. This is an...

Wednesday 22 February 2023 Explore key resources from IAB UK, IAB Australia and IAB Ireland to help you measure the attention your ads generate Attention is...

From its launch in the UK in 2018 and adoption in Ireland in 2021 the IAB Gold Standard has rapidly become a prerequisite for...

IAB Ireland's Digital Audio Council commissioned Red C Research to conduct a fourth wave of Listen Up Ireland - a deep-dive into Digital Audio...