Events & Training

Events calendar and recordings / presentations hub.

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Knowledge Hub

The latest research, guides and resources.

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Policy & Regulatory Affairs

Representing the Irish Digital Advertising Industry with policy makers and regulators.

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IAB Ireland Gold Standard

The Gold Standard is open to all IAB Ireland members who buy and sell digital media.

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What's New

IAB Connect H2 2024 – Presentations

The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 19th November 2024, was Innovate to Elevate.  Please find the shareable decks from the morning below. Phil...
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IAB Europe Academy Courses – Retail Media and Sustainability

About the IAB Europe Academy  The IAB Europe Academy is an educational initiative designed to provide training courses for digital advertising professionals on thematic areas...
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Webinar Recording: Prepping for Q5 with Meta (6Nov’24)

We held our Industry Snapshot Webinar with Chris Chong, Industry Account Manager, Meta on Wednesday 6th November, 2024 with a presentation on preparing for 'Q5' for...
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Webinar Recording: Digital Marketing for Festive Sales Success (16 Oct ’24)

The Festive Season has become increasingly competitive for retailers, and it starts earlier each year.  So how can you stand out, connect with customers, promote...
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Webinar Recording: Digital Audio (2 Oct 2024)

IAB Ireland’s Digital Audio Council was delighted to host this Snapshot Webinar.  Please see the webinar recordings below, and the key findings of the...
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Webinar Recording: Retail Media 101

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to...
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press releases

New

Irish Digital Advertising Spend grew by 11% in 2023 according to the latest IAB Ireland / PwC Online Adspend Study published today

Total digital ad spend was €958m in 2023, reflecting a growth of 11% from 2022. Digital display advertising grew by 15% to €589m in 2023,...
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New

Just under 8 in 10 Adults in Ireland listen to Digital Audio

Latest research reveals that just under 8 in 10 adults (18+) in Ireland listen to Digital Audio in an average week IAB Ireland's Digital Audio...
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Press Releases

Reps from Meta & TikTok join IAB Ireland Board

IAB Ireland press release Thursday, 9th February, 2023 IAB Ireland is delighted to announce two new Board Directors: Anastasia Mariussen, Head of Small Business Engagement at TikTok Oliver...
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Press Releases

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality BRUSSELS, BELGIUM – 7th October...
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Press Releases

HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

Following the ASAI code’s inclusion of a threshold for High Fat, Salt and Sugar (HFSS) advertising across all media including a threshold of no...
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BLOG

Blog

IAB Europe’s Guide to Attention

Joan Hallinan, Media Experience Director, Havas Media Ireland and Co-chair of IAB Ireland's Advertising Effectiveness Council Attention has been a prominent subject in the...

IAB Ireland Pilot Mentoring Programme

Attention in the Spotlight: resources & research from three IABs

Buyers are positive about Industry Standards such as the Gold Standard

In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week

GLOSSARY

Get to grip with all the latest online jargon in our extensive Glossaries Read More

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