IAB Ireland | IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.

MEMBER OF IAB GLOBAL NETWORK

Welcome to
IAB Ireland

IAB Ireland's remit is to prove, promote and protect the irish online advertising industry.

Our members include advertisers, agencies, ad tech companies and media owners/platforms working together to help deliver a sustainable industry for all.

Adspend in Ireland

Total Online adspend in Ireland reaches €958m for 2023

The IAB Ireland PwC Online Adpspend Study for 2023 (Jan to Dec) sees growth of 11% with ad revenues of €958m compared to 861m in 2022.

Mobile Adspend for 2023nis now 79% of total digital spend at €754m.

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August 2024

Listen Up Ireland 2024

IAB Ireland’s Digital Audio Council commissioned Red C Research to conduct a fifth wave of Listen Up Ireland – a deep-dive into Digital Audio in Ireland.

The research, which has tracked Digital Audio since 2019, specifically looked at: the Incidence & demographics of using Digital Audio, the channels used, time spent listening, devices used, reasons to engage with and attitudes towards Digital Audio.

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gold standaard

IAB Ireland Gold Standard 2024

The Gold Standard is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, tackle ad fraud, uphold brand safety, and strengthen supply chain transparency.

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Whats's Happening?

Upcoming and Past Events

Check out our calendar of events, including webinars and face to face events.
Also links to previous events and recordings from webinars, and details of our Mentoring Programme.

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Events & Training

Events calendar and recordings / presentations hub.

Knowledge Hub

The latest research, guides and resources.

Policy & Regulatory Affairs

Representing the Irish Digital Advertising Industry with policy makers and regulators.

IAB Ireland Gold Standard

The Gold Standard is open to all IAB Ireland members who buy and sell digital media.

IAB Europe Live Courses – Retail Media and Sustainability

April 24, 2025

Welcome to IAB Europe Live! Led by industry-leading experts, IAB Europe's training courses and events are designed to equip you with the skills, knowledge, and...

Webinar Recording: Workshop for Retailers on Building Customer Relationships Online (10Apr25)

April 10, 2025

We were delighted to host a Webinar in partnership with Retail Ireland Skillnet on Thursday 10th April, 2025 on: Connecting and Building Relationships Online. Today,...

Webinar Recording: AI+Digital Advertising (8Apr25)

April 8, 2025

In this webinar, the speakers from IAB Ireland’s Standards & Guidelines Council shared the benefits of AI solutions, the key considerations and examples of...

Listen Up Ireland 2025 – Digital Audio Research launched

April 4, 2025

Friday 4th April, 2025 Over three quarters of all adults age 16+ listen to digital audio according to new Irish Digital Audio Research Digital Audio Listeners...

Publishers driving Creativity, Innovation & Partnership

February 12, 2025

On Tuesday, February 11th, 2025, our publisher and brand councils had a brunch meeting in Dublin city centre to discuss some key topics in...

Agency Predictions 2025 – Webinar Recording

January 28, 2025

In this Digital Reboot webinar, in partnership with Mediahuis, our panel of agency members discussed the key digital trends, challenges and opportunities for 2025, and shared...

press releases

New

Irish Digital Advertising Spend grew by 11% in 2023 according to the latest IAB Ireland / PwC Online Adspend Study published today

May 2, 2024

Total digital ad spend was €958m in 2023, reflecting a growth of 11% from 2022. Digital display advertising grew by 15% to €589m in 2023,...

New

Just under 8 in 10 Adults in Ireland listen to Digital Audio

February 29, 2024

Latest research reveals that just under 8 in 10 adults (18+) in Ireland listen to Digital Audio in an average week IAB Ireland's Digital Audio...

Press Releases

Reps from Meta & TikTok join IAB Ireland Board

February 10, 2023

IAB Ireland press release Thursday, 9th February, 2023 IAB Ireland is delighted to announce two new Board Directors: Anastasia Mariussen, Head of Small Business Engagement at TikTok Oliver...

Press Releases

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

October 7, 2022

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality BRUSSELS, BELGIUM – 7th October...

Press Releases

HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

July 14, 2022

Following the ASAI code’s inclusion of a threshold for High Fat, Salt and Sugar (HFSS) advertising across all media including a threshold of no...

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Blog

GLOSSARY

Get to grip with all the latest online jargon in our extensive Glossaries Read More

MEMBER OF IAB GLOBAL NETWORK

Welcome to
IAB Ireland

Adspend in Ireland

Total Online adspend in Ireland reaches €958m for 2023

August 2024

Listen Up Ireland 2024

gold standaard

IAB Ireland Gold Standard 2024

Whats's Happening?

Upcoming and Past Events

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Events & Training

Knowledge Hub

Policy & Regulatory Affairs

IAB Ireland Gold Standard

What's New

IAB Europe Live Courses – Retail Media and Sustainability

Webinar Recording: Workshop for Retailers on Building Customer Relationships Online (10Apr25)

Webinar Recording: AI+Digital Advertising (8Apr25)

Listen Up Ireland 2025 – Digital Audio Research launched

Publishers driving Creativity, Innovation & Partnership

Agency Predictions 2025 – Webinar Recording

press releases

Irish Digital Advertising Spend grew by 11% in 2023 according to the latest IAB Ireland / PwC Online Adspend Study published today

Just under 8 in 10 Adults in Ireland listen to Digital Audio

Reps from Meta & TikTok join IAB Ireland Board

IAB Europe Reacts to Belgian Data Protection Authority’s Notification to Proceed

HFSS Product Advertising is included in IAB Tech Lab’s Ad Product Taxonomy version 1.1

BLOG

IAB Europe’s Guide to Attention

IAB Ireland Pilot Mentoring Programme

Attention in the Spotlight: resources & research from three IABs

Buyers are positive about Industry Standards such as the Gold Standard

In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week

GLOSSARY

MEMBER OF IAB GLOBAL NETWORK

Welcome to IAB Ireland

Adspend in Ireland

Total Online adspend in Ireland reaches €958m for 2023

August 2024

Listen Up Ireland 2024

gold standaard

IAB Ireland Gold Standard 2024

Whats's Happening?

Upcoming and Past Events

0{{current_slide_index}} | 0{{total_slide_count}}

Events & Training

Knowledge Hub

Policy & Regulatory Affairs

IAB Ireland Gold Standard

What's New

press releases

BLOG

GLOSSARY

Welcome to
IAB Ireland