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Representing the Irish Digital Advertising Industry with policy makers and regulators.

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IAB Ireland Gold Standard

The Gold Standard is open to all IAB Ireland members who buy and sell digital media.

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WHAT'S NEW

Webinar Recording: Digital Audio (2 Oct 2024)

IAB Ireland’s Digital Audio Council was delighted to host this Snapshot Webinar.  Please see the webinar recordings below, and the key findings of the...

Webinar Recording: Retail Media 101

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to...

Digital Advertising for the hospitality and experiential sector – Webinar Recordings

Brought to you by IAB Ireland in partnership with IBEC Experience Economy - streamed live on 29th and 30th May, 2024. These workshops were...

IAB Connect H1 2024 – Presentations

The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May 2024, was Together is Better.  With the shift towards privacy first advertising, embracing AI...

GLOSSARY

Get to grip with all the latest online jargon in our extensive Glossaries Read More

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IAB Europe’s Guide to Attention

IabIreland - 0
Joan Hallinan, Media Experience Director, Havas Media Ireland and Co-chair of IAB Ireland's Advertising Effectiveness Council Attention has been a prominent subject in the...

IAB Ireland Pilot Mentoring Programme

Attention in the Spotlight: resources & research from three IABs

Buyers are positive about Industry Standards such as the Gold Standard

In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week

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