Welcome to IAB Ireland

We prove, promote and protect the Irish digital advertising industry through events, research, standards, policy & regulatory affairs.  Our members include advertisers, agencies, ad tech companies and media owners/platforms working together to help deliver a sustainable industry for all.

Events & Training

Events calendar and recordings / presentations hub.

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Knowledge Hub

The latest research, guides and resources.

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Policy & Regulatory Affairs

Representing the Irish Digital Advertising Industry with policy makers and regulators.

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IAB Ireland Gold Standard

The Gold Standard is open to all IAB Ireland members who buy and sell digital media.

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WHAT'S NEW

New

IAB Connect H2 2023 – 16th November – Presentations

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IAB Connect H2 showcased innovative measurement strategies utilising AI, focused on maximising attention and brand building. We also shared the latest learnings from agencies,...

Sustainability in Digital Advertising – Webinar Recording & Useful Resources

Retail Webinar Recordings – Maximising Digital Effectiveness for Black Friday

Industry Snapshot – Unlocking Creativity on TikTok – Webinar Recording

Sustainability Resources

press releases

BLOG

Blog

Attention in the Spotlight: resources & research from three IABs

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Wednesday 22 February 2023 Explore key resources from IAB UK, IAB Australia and IAB Ireland to help you measure the attention your ads generate Attention is...

Buyers are positive about Industry Standards such as the Gold Standard

In 2022, 6 in 8 adults in Ireland listen to digital audio in an average week

NEW Irish research – Attention on Publisher sites

State of the Nation – Digital Advertising Outlook

GLOSSARY

Get to grip with all the latest online jargon in our extensive Glossaries Read More

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