Welcome to IAB Ireland
IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.
Richard Colwell, CEO RED C Research, Joint project with RED C on Mobile Effectiveness
“Working closely with IAB Ireland helps RED C to keep close to the latest advertising trends and issues, so helping us to develop our knowledge for clients and in return help the industry to grow. Recent work conducted with Innocent Smoothie advertising, means we have delivered insight that allows advertisers to better understand the potential for mobile campaigns in the greater mix. The results, coupled with information presented at various IAB events, have provided RED C with a connection and link to this cutting-edge aspect of marketing initiatives.”