There is no excerpt because this is a protected post.
Lack of transparency, brand safety and ad fraud impact on brand investment and consumer trust – Are we getting better as an industry? What is making a real difference? At IAB Europe’s Online Conference Interact on June 3rd, 2020, Suzanne McElligott moderated a panel of key stakeholders on these important topics. Stevan Randjelovic, Director, Brand […]
IAB Connect 2020 ran as a virtual event via Zoom on Wednesday 17th June, with over 350 registered attendees. Thanks so much for joining us virtually, whilst we await a return to face to face conferences. Welcome – Suzanne McElligott IAB Connect 2020 KEYNOTE PRESENTATION: Lemon Online Orlando Wood, Chief Innovation Officer, System1 and author […]
We recently shared Notes from IAB Ireland on the DPC Report on Cookies and other tracking technologies. We are very pleased to now share the views of our member and guest blogger, Matthias Matthiessen, Senior Privacy Counsel, Quantcast on the recent guidance from the DPC. The Data Protection Commission (DPC) is the latest European data protection […]
IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study published today. Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019 Social and video drive online display advertising’s 30% growth to €326m in 2020 Search […]
IAB Ireland press release Wednesday, April 22nd 2020 IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY IAB Ireland surveyed its members from across the digital advertising industry in respect of the impact of COVID-19 on the Irish digital advertising market. Participants included adtech companies, agencies, digital service providers, networks, platforms and […]
NOTES ON DPC GUIDANCE AND REPORT ON COOKIES – 15th April 2020 In respect of the overall guidance, the DPC emphasises that it is essential to ensure that your CMP is properly installed with effective tag management integration, that implementation of valid consent is as per the GDPR definition (see below) and is up to […]
As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has been identified as one of the key digital growth drivers with predictions that the European digital audio market will grow to €1.5 m by 2023. Infographic is available here and a […]