As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has been identified as one of the key digital growth drivers with predictions that the European digital audio market will grow to €1.5 m by 2023. Infographic is available here and a […]
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IAB Ireland Publisher Members report considerable uplift in traffic
IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have never been more important as a source of authoritative information concerning the COVID-19 pandemic. IAB Ireland Publisher Council members have focused their resources on meeting the challenge of […]
A Post-Cookie World
Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry. (for publication in IAB Europe Post Cookie Guide – mid April 2020) The blocking of third-party cookies in Chrome will bring the single biggest change to the digital advertising ecosystem since […]
IAB Ireland update: Coronavirus – COVID-19
IAB Ireland is keeping a watching brief on Government / HSE guidelines in respect of the Coronavirus – COVID-19. We have postponed IAB Connect 2020 which was originally to take place on 2nd April – a new date in June will be provisionally confirmed shortly. However, we are working as usual and will continue to engage […]
IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers
IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting of audio stream audience numbers which has been the subject of recent reports involving Maximum Media. On learning of this incident, IAB Ireland issued a statement on November 15th […]
IAB MoVi 2019 Presentations
Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends. We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative […]
IAB UK study: The Rules of Attention
In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the factors that determine the amount of attention online ads receive. Specifically, IAB UK have tested the following: Quality of environment Location of the ad Device-appropriate ad units The impact of […]
Using Digital Display to drive brand metrics
IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]
IAB Europe & IAB Tech Lab releases TCF 2.0
IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]
GDPR Update and Recommended Actions 1 year on
One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework. Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]
