Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends. We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative […]
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IAB UK study: The Rules of Attention
In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the factors that determine the amount of attention online ads receive. Specifically, IAB UK have tested the following: Quality of environment Location of the ad Device-appropriate ad units The impact of […]
Using Digital Display to drive brand metrics
IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]
IAB Europe & IAB Tech Lab releases TCF 2.0
IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]
GDPR Update and Recommended Actions 1 year on
One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework. Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]
IAB Europe launches Public Comment for GDPR TCF ver 2.0
IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 […]
IAB Connect 2019 – Presentations
Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to consider some key opportunities and challenges in building a vibrant sustainable digital advertising industry. We had a packed house of brands, publishers, agencies, platforms, adtech and measurement companies along […]
Listen Up Ireland – Digital Audio Research Ireland 2019
IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish the usage of Digital Audio in Ireland across demographics, the channels used, time spent listening, devices used, time of day listening, content, activities whilst listening etc. Digital Audio is defined […]
IAB Ireland PwC Online Adspend Report 2018
IAB Ireland press release Thursday 4th April 2019 Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018 Mobile adspend reaches €376m for the year ended 2018, with a growth rate of […]
IAB Ireland announces Brand Membership opportunity for 2019
AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising, IAB Ireland’s membership is comprised of Ireland’s leading publishers, digital agencies, and all companies providing services to the digital advertising industry. The remit of IAB is to facilitate collaboration in […]
