IAB Ireland Launches Contextual Targeting Guide 24/2/21
Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...
IAB Ireland press release
5 February, 2021
IAB Ireland Launches the Gold Standard in Ireland
Established by IAB UK, the Gold Standard has four aims: to uphold...
On January 27th, we held the second in our Digital Reboot Webinar series, sponsored by Independent News & Media.
Each new year brings the annual focus...
Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. He shared the key economic trends, from...
IAB Ireland press release
Friday, 24th April 2020
Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend...
IAB Ireland press release
Wednesday, April 22nd 2020
IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY
IAB Ireland surveyed its members from across...
IAB Ireland press release
Friday, March 26th, 2020
IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19
As recognised by our politicians and HSE leaders, quality content sites have...
