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IAB Ireland Guide to Contextual Targeting

IAB Ireland Launches Contextual Targeting Guide 24/2/21 Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...

Gold Standard launched in Ireland

IAB Ireland press release 5 February, 2021 IAB Ireland Launches the Gold Standard in Ireland Established by IAB UK, the Gold Standard has four aims: to uphold...

Digital Reboot – Agency predictions panel 27Jan21

On January 27th, we held the second in our Digital Reboot Webinar series, sponsored by Independent News & Media. Each new year brings the annual focus...

IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Digital Lead Generation for SMEs Masterclass

Click here to get SME Resources

IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry.  He shared the key economic trends, from...

Protected: IAB Ireland Member Briefing on preparing for a post third party cookie world (25june’20)

On 25th June, we held a member briefing via Zoom to help IAB Ireland members prepare for a post third party cookie world. The agenda...

IAB Connect 2020 – Event presentations

IAB Connect 2020 ran as a virtual event via Zoom on Wednesday 17th June, with over 350 registered attendees.  Thanks so much for joining...

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study

IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend...

IAB Ireland Survey on impact of Covid-19 on the Digital Advertising Industry

IAB Ireland press release Wednesday, April 22nd 2020 IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY IAB Ireland surveyed its members from across...

Audio, our constant companion

As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has...

IAB Ireland Publisher Members report considerable uplift in traffic

IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have...
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