The Power of the Digital Consumer was the theme for IAB MoVi 2018, IAB Ireland’s annual Mobile and Video Advertising Conference. We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking […]
Archive | New
Brand new Irish research explores the digital savvy consumer & the opportunities for growth for brands
83% of Irish Consumers have shopped online in the last 3 months 2 in 5 expect 24/7 Online Customer Service We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking consumer […]
IAB launches Global and Irish study looking at Live Streaming Video – June 2018
IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING MORE NOW THAN A YEAR AGO 58% OF IRISH CONSUMERS WHO HAVE PREVIOUSLY LIVE STREAMED VIDEO PLAN TO WATCH THE 2018 FIFA WORLD CUP LIVE ONLINE More than two-thirds […]
IAB Ireland Publishers Commercial Charter
7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]
IAB Connect 2018 – Presentations
Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success. With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions […]
IAB PwC Online Adspend FY 2017 Infographic
Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017 Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016 Video […]
Press Release Adspend 2017
Pictured at the launch of the IAB PwC Online Adspend study for 2017 at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB Ireland, Shane Nolan, Chairman of IAB Ireland Board and Director of New Business Sales EMEA, Google, Dervla McCormack, Advisory Consulting Partner. PwC IAB Ireland press release Thursday 12th April 2018 Irish […]
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats
IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats Aer Lingus, Bord Gáis Energy and Vhi Healthcare work with DMG Media Ireland and Journal Media to test the new formats with real campaigns The testing is supported […]
Blog: The latest slice of Ireland snapshot
Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media’s third annual ‘Slice of Ireland’ insights report, in partnership with Empathy Research. It is the largest and most in-depth research report of its kind conducted in the country. Over 15,000 people across JOE, Her, SportsJOE and HerFamily took part in the […]
IAB Ireland / MHC – GDPR 10 Actions to take now
December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new law means to their businesses and has partnered with one of our Members, Mason Hayes & Curran to produce the follow guide on GDPR tailored to the digital advertising […]
