Archive | New

IAB Connect 2019 – Presentations

Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to consider some key opportunities and challenges in building a vibrant sustainable digital advertising industry.    We had a packed house of brands, publishers, agencies, platforms, adtech and measurement companies along […]

Continue Reading 0

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish the usage of Digital Audio in Ireland across demographics, the channels used, time spent listening, devices used, time of day listening, content, activities whilst listening etc. Digital Audio is defined […]

Continue Reading 0

IAB Ireland PwC Online Adspend Report 2018

IAB Ireland press release Thursday 4th April 2019 Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018 Mobile adspend reaches €376m for the year ended 2018, with a growth rate of […]

Continue Reading 0

IAB Ireland announces Brand Membership opportunity for 2019

AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising, IAB Ireland’s membership is comprised of Ireland’s leading publishers, digital agencies, and all companies providing services to the digital advertising industry. The remit of IAB is to facilitate collaboration in […]

Continue Reading 0

IAB MoVi 2018

The Power of the Digital Consumer was the theme for IAB MoVi 2018, IAB Ireland’s annual Mobile and Video Advertising Conference. We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking […]

Continue Reading 0

Brand new Irish research explores the digital savvy consumer & the opportunities for growth for brands

83% of Irish Consumers have shopped online in the last 3 months 2 in 5 expect 24/7 Online Customer Service We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking consumer […]

Continue Reading 0

IAB Ireland Publishers Commercial Charter

  7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]

Continue Reading 0

IAB Connect 2018 – Presentations

Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success. With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions […]

Continue Reading 0

IAB PwC Online Adspend FY 2017 Infographic

Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €491m reflecting year-on-year growth of 10% for 2017 Mobile adspend reaches €264m for the year ended 2017, with a growth rate of 14% over 2016 Video […]

Continue Reading 0