IAB Ireland press release
THURSDAY, JUNE 14TH, 2018
IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING...
7th June, 2018
IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards.
IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting...
Our theme for 2018 was: Working together to do Better
Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands...
Thursday 12th April 2018
Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today.
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IAB Ireland press release
Thursday 22nd March 2018
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...
Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
December 2017
The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018.
IAB Ireland wants to help members understand what the new...
Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...
Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.
26th October, 2017
IAB Ireland, as...
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
