Home New

New

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...

IAB Ireland / MHC – GDPR 10 Actions to take now

December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new...

Blog: More Mobile, more Opportunity?

Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...

Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...

Research: The Mobile Consumer Experience (Oct 2017)

Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as...

Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market •   74% of Irish Adults...

The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...

European Viewability Certification Framework – Documents

Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative  

Launch of European Viewability Certification Framework

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...

PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released...

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS...

IAB Europe – Attitudes to Digital Video Advertising Infographic

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across...
- Advertisment -

Most Read

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect...

Digital Lead Generation for SMEs Masterclass

Click here to get SME Resources

IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. ...

David Monaghan elected new Chairperson Of IAB Ireland

David Monaghan,  Head of Commercial, News Ireland has been elected Chairperson of  the board of IAB Ireland, replacing Shane Nolan, Director, New...