Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
December 2017
The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018.
IAB Ireland wants to help members understand what the new...
Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...
Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.
26th October, 2017
IAB Ireland, as...
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...
FOR IMMEDIATE RELEASE
IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released...
IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across...
