IAB Connect H2 2024 – Presentations

The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 19th November 2024, was Innovate to Elevate. 

Please find the shareable decks from the morning below.

Phil Cowdell, Chief Strategy Officer, Channel Factory

Exploring the post WFA/GARM landscape with Implications and Opportunities

Jenna Greene, Effectiveness Director, OmnicomMediaGroup

Creativity over Clicks

Michelle Brady, Media Experience Director, Havas Media Ireland

Attention and its impact on Brand Uplift 

Mary Corcoran, Ad Operations Manager, RTÉ

Why is CTV so important for Advertisers?

Stha Banks, Sales Manager, Services, UKI, Meta

AI driving Effective Advertising

Robin Jackson, Senior Manager, International DSP Strategy, Yahoo!

Trust through Transparency: The future of AI and Advertising