Global Certifications

In 2012, IAB brought thought leaders in digital advertising together in the US to create the Digital Media Sales Certification.  The programme provides an industry benchmark that will easily differentiate those professionals who are truly educated in selling digital media. The certification programme has now been updated to facilitate a global rollout in 2014. Recognising the fast moving nature of digital media,  IAB Ireland has introduced the Digital Media Sales Certification to endorse the adoption of best practice among IAB members . This Certification represents the highest industry credential for Digital Media sales professionals and candidates who successfully pass the assessment must demonstrate that they have the skills to sell digital advertising in today’s rapidly changing marketplace.

Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined broadly as the selling of Digital Media inventory but can also include the selling of services that enable agencies and marketers to optimise the planning and buying of digital audiences.

In order to assist our members prepare for the assessment, IAB Ireland organises a support tutorial in advance of the assessments.

For full details on the Digital Advertising Sales Certification, read the accompanying FAQs

Cost to undertake the assessments for IAB members is €550 per candidate.

Enquiries about the Certification should be directed to Donna O’Connor on  086 8370577 or at donna@iabireland.ie

Already certified? Maintain your certification, more about Recertification here.

IAB Global Certification in Digital Advertising Operations

Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardised knowledge is absolutely necessary to perform on the job.

IAB Ireland is delighted to announce that the Digital Ad Operations Certification is now available in our market, with assessments taking place throughout October 2015.

Now more than ever, Digital Advertising Operations Professionals need to work intelligently in order to make campaigns run efficiently. In response to strong requests from industry leaders – IAB US developed the IAB Digital Ad Operations Certification which facilitates leading organisations in Ad Ops to prove their teams understand the latest practices, tools and terminology required to succeed in the marketplace. IAB Ireland is delighted to announce that the Digital Ad Operations Certification is now available in our market – with assessments taking place throughout October 2015.

This credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients. IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organisations.

Cost to undertake the assessment for IAB members is €500 per candidate.

For full details on the Digital Advertising Operations Certification, read the accompanying FAQs.

For further details on the October assessments, please contact Donna O’Connor on 086 8370577 or at donna@iabireland.ie

Already certified? Maintain your certification, more about Recertification here.