Webinar Recording: AI+Digital Advertising (8Apr25)

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In this webinar, the speakers from IAB Ireland’s Standards & Guidelines Council shared the benefits of AI solutions, the key considerations and examples of these AI solutions in practice.  They will also shared some practical tips to help you get started eg. how to evaluate the right AI tools for your business, and any watch outs or ethical considerations you should be thinking about.

The webinar was streamed live on Tuesday 8th April, 2025. Please see the recordings and decks for each speaker below:


AI+Digital Advertising

Christian McAlinden
Senior Programmatic Manager, dentsu 


AI+Creative

Angela Antoniou
Business Operations Lead, Matterkind


AI+Campaign Optimisation

David Mulligan
Head of Programmatic, Core 

Any queries, please feel free to email maeve@iabireland.ie