Webinar Recording: Workshop for Retailers on Building Customer Relationships Online (10Apr25)

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We were delighted to host a Webinar in partnership with Retail Ireland Skillnet on Thursday 10th April, 2025 on: Connecting and Building Relationships Online.

Today, no retail business can thrive and stay ahead of the competition without connecting and building relationships with customers online. A well-planned digital marketing strategy will drive sales for your retail businesses – it will improve your brand metrics, enhance your customer experience – from pre- right through to post-purchase.  

Our expert speakers from Mindshare, Google, Meta and TikTok shared how retailers can use digital marketing to reach customers at the right time, at the right place and in the right way to encourage purchase.  

You can watch back the presentations below, and also download their presentations.

James Kelly
Digital Business Director, Mindshare Ireland

Future-Proof Your Retail Business: Digital Advertising Strategies


Lorna Tighe
Senior Account Manager, UKI, Google

Using your data to power your digital strategy


Lauren Smith
Senior Strategic AM, Fashion and Luxury, Meta

How can AI add value to your digital marketing


Katey McElroy
Account Manager, TikTok Shop

Combining entertainment with Commerce