Privacy Policy

IAB Ireland is the trade organisation for digital advertising, it is licensed by IAB US and is a member of IAB Europe. IAB Ireland respects the privacy of its members and the visitors to its website.

This Privacy Policy describes how IAB Ireland processes personal data and, in particular, what personal information we collect, how we collect it and the trusted partners we share it with. It also describes the choices available to you regarding our use of your personal data, including how you can access and update this information.

IAB Ireland, registered as Digital Advertising Bureau of Ireland, is the entity that acts as the only data controller for the purposes of this Privacy Policy. All questions or requests regarding the processing of these data may be addressed to:

Collection of personal data

IAB Ireland wishes to provide the best service to our members and users through the information shared with us in order to:

      1. Ensure that our website is informative, up-to-date and functions properly
      2. Inform you of our events and outputs
      3. Ensure that members can maximise the benefit from their membership

IAB Ireland collects or obtains personal data from users from the following sources:

      • IAB Ireland obtains personal data when the data is provided by applicants (e.g., where an applicant provides a CV or contact is made to IAB Ireland via email or telephone, or by any other means);
      • IAB Ireland collects or obtains personal data in the ordinary course of its relationship with users (e.g., when IAB Ireland provides a service to members and other users)
      • IAB Ireland collects or obtains personal data that members, presenters at IAB Ireland events  or other users choose to make public, including via social media or other public forums (e.g., IAB Ireland may use information associated with a stakeholder’s social media profile(s), about events he/she participated, and any communications that he/she makes publicly available);
      • IAB Ireland collects or obtains personal data when users visit the website or use any features or resources available on or through the website;
      • IAB Ireland collects or obtains personal data when its members, engage with or register to use, the parts of the website that are locked for member use only (e.g. through the login/registration completed by the member);
      • IAB Ireland also creates personal data about members in certain circumstances, such as records of members’ interactions with it.

 Personal data processed by IAB Ireland

IAB Ireland processes the following types of personal data:

      • Identification data, e.g. user name, password, real name and first name, email address and professional contact details;
      • Employer details, e.g. where a user engages with IAB Ireland  in their capacity as an employee of a third party, the name, address, telephone number and email address of the employer, to the extent relevant;
      • Views and opinions, e.g. any views and opinions that a users  chooses to send to IAB Ireland or publicly post about IAB Ireland on social media platforms or other public forums;
      • Information provided by applicants, such as their CV; and
      • Any other information voluntarily transmitted to IAB Ireland by a member for a specific purpose.


When you visit our  websites we will place Cookies on your device, or read Cookies already on your device, subject always to obtaining your consent, where required, in accordance with applicable law. Please refer to our Cookie Notice for a description on the use of cookies on our website, for your convenience this is located in the bottom left of all pages on our website.

Data recorded on our servers

When the user or member accesses the website, the relevant servers automatically record the following data which is not made visible on the websites: the type of domain from which the user or the member connects to the Internet, the IP address allocated to them (at the moment of the connection), the date and time of access to the site, the pages viewed and the activities undertaken, the type of browser used, the platform and/or the operating system used, the search engine and the keywords used to find the Websites

Purposes of the data processing and legal bases for the processing

The purposes for which IAB Ireland  may process the personal data of users , subject to applicable law, include:

      • Provision of the websites and services: providing the websites to users and members, providing users, and members with promotional items at their request and communicating with users and  members in relation to those services;
      • Improving the website and services: identifying issues with the websites or services; planning improvements to the websites or services; and creating new websites, or services;
      • Marketing communications: communicating with users & members  via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which they may be interested, subject to ensuring that such communications are provided to users/members in compliance with applicable law;
      • Contribute to and participate in the public policy debate around digital advertising: including, responding to and otherwise interacting with relevant stakeholders; gauging their interest in events; and request meetings for discussion;
      • Communications and IT operations: management of IAB Ireland’s communications systems; operation of IT security; and IT security audits;
      • Legal compliance: compliance with IAB Ireland’s legal and regulatory obligations under applicable law;
      • Recruitment and job applications: recruitment activities; advertising of positions; interview activities; analysis of suitability for the relevant position; records of hiring decisions; offer details; and acceptance details.

Sensitive personal data

IAB Ireland does not seek to collect or otherwise process Sensitive Personal Data in the ordinary course of its business. Where it becomes necessary to process Sensitive Personal Data of Data Subjects for any reason, IAB Ireland will only do so in compliance with the law.

Legal bases for processing

In processing your personal data in connection with the purposes set out in this Privacy Policy, we may rely on one or more of the following legal bases, depending on the circumstances set out

      • The processing is necessary for the performance of a contract to which the user or member is a party;
      • IAB Ireland is required to comply with a legal or statutory obligation

Transfer to third parties

We will share your personal data with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal data to third parties.

We may provide your personal data to companies that provide services to help us with our business activities (‘data processors’). These companies are authorised to use your personal data only as necessary to provide these services to us.

Data processors are third parties who can only use your personal information in the way we have instructed them to do so as outlined in this privacy notice.

If a user or member provides permission to do so we share personal information with our website analytic partners Google. You can read more about these cookies and opt out of the them here

Our website is powered by WordPress.   With your permission IAB Ireland uses session cookies to help our website function as our users move from page to page. These functional cookies work to keep the user logged in so they aren’t required to enter their credentials whenever they navigate to a new page. These cookies are deleted after the session ends. You can learn more about WordPress cookies here

IAB Ireland uses Eventbrite for registration and ticketing for our events. With your consent personal information is required by Eventbrite in order to process event registration. You can learn more about Eventbrite’s Privacy Policy here

Storage periods

IAB Ireland will only retain the users’ and members’ personal data for as long as your account is active or as needed to provide you services. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes and enforce agreements.

Your Preferences and Choices

Any member may, at any time, have access to their personal data and correct them through the login by using their username and password).

Members may also request access, ask for rectification and for deletion of their personal data, except those which IAB Ireland are legally obliged to retain, from IAB Ireland’s database by addressing a written request, to the data controller at the following address: IAB Ireland, 30 B Eglinton Road, Dublin 4.

A user or member  may request restriction of processing of their personal data.

Where IAB Ireland processes a member’s or users personal data on the basis of consent, the member or user has the right to withdraw that consent.

Users or members also have the right to withdraw consent in respect to the processing of your personal information for analytics purposes to enhance, modify or improve the site. You can do so by managing your privacy settings (depending on the browser you are using) at:


Links to other sites

IAB Ireland is not responsible for the content or privacy notices of any sites that we provide links to on our website. If you submit personal information to any of those site your information is governed by their privacy notices. We encourage you to read the privacy notice of sites that you visit.

Persons under the age of 16

Persons under 16 years old and persons who do not have full legal capacity are not allowed to use the website, and must not provide their personal data to us. IAB Ireland  does not knowingly collect or store personal data about children under the age of 16, unless permitted by law. If IAB Ireland learns that it has collected personal data from a child under age 16, it will delete that information from its database.

You can contact us for any reason in connection with this Privacy Policy at:

IAB Ireland,
30 B Eglinton Road,
Dublin 4

Last Updated:  02 October 2020