IAB Ireland Gold Standard

What is the Gold Standard?

The Gold Standard was developed by IAB UK and has been widely adopted by the UK digital ad industry. It is recognised as being a powerful initiative, which has evolved to keep pace with a fast changing industry and continues to adapt to help drive a healthy, sustainable digital ad ecosystem.

The Gold Standard has four main aims:

  • To uphold brand safety
  • To tackle ad fraud
  • to improve the digital advertising experience and
  • to help compliance with the GDPR and ePrivacy law

IAB Ireland adopted the Gold Standard for its members, commencing on Friday 5th February 2021. Gold Standard registered companies have up to 6 months to become Gold Standard certified in Ireland.

How does the Gold Standard work?

How to become registered and certified?

You must be an IAB Ireland member to become Gold Standard registered and certified in Ireland.

Stage 1 You apply to IAB Ireland to become Gold Standard registered, and commit to working towards Gold Standard certification.

Stage 2 You will be required to provide evidence that you are meeting the criteria across all four pillars – members have six months to complete this.

Stage 3 After your evidence has been reviewed and accepted, you will then become Gold Standard certified.

Please note: there is no cost to IAB Ireland members for participation in the Gold Standard itself. However, certification for the TAG Brand Safety Certified Guidelines does carry financial costs.

To view the full criteria, download the pdf below.

Enquiries to: maeve@iabireland.ie

On Tuesday 9th February, we launched the Gold Standard with a webinar for our members – with Tina Lakhani, Head of Ad Tech, IAB UK sharing the evolution of the Gold Standard in the UK and its significance in future-proofing the UK digital advertising industry, as well as Suzanne McElligott, CEO, IAB Ireland taking everyone through the GS here in Ireland, followed by a short panel discussion with Barry Dooley, CEO, AAI, Conor Barron, Digital Marketing & CRM Manager, An Post, David Monaghan, Head of Commercial, News UK & Ireland and Chairman of the IAB Ireland Board, Fiona Field, Deputy Managing Director, Mediaworks and Board Member, IAPI, and Michelle Noonan, Brand Performance & Retail Manager, Vodafone.

View the webinar recording below!