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AAI Nuts and Bolts of Search Seminar (in association with IAB Ireland’s Search Council)
September 22, 2015 @ 8:30 am - 10:00 am
Despite strong growth in display, mobile and video advertising, search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly integrated marketing mix. The IAB Ireland /PwC adspend survey showed that Paid-for-Search advertising has grown by 43% yoy and remains the dominant digital format with a 52% share of total online adspend at €137m.
This AAI Tuesdays’ Nuts & Bolts of Advertising seminar on digital search will comprise of 3 short expert presentations and a panel discussion. Fresh data from Google’s consumer barometer will be included to help understand the new Irish consumer and how your brand can develop a top-notch search strategy.