Digital Recruitment Advertising – Advanced Workshop – Driving Your Recruitment Portfolio

IAB Ireland have developed a Digital Recruitment Advanced workshop to aid in driving your recruitment portfolio

Workshop Outline

Welcome and introductions

Session 1: Digital Recruitment Trends

The key recruitment trends in the Irish marketplace

The recruiter perspective: Recruiter expectations from a job board – what are buyers looking for

The media owner perspective: Show me the money – how job board owners are maximising the revenue opportunity

Guest speaker: Where is the value in digital recruitment today?

Session 2: Developing a Strong Recruitment Proposition

Where is the differentiation in the job board marketplace?

Understanding jobseekers and communicating value to buyers

Gaining a competitive advantage for revenue development

Guest speaker: How jobseeker insights strengthen your position in the marketplace

Session 3: Digital Recruitment Campaigns

Challenging customer briefs – matching needs to products and services

Using insights to devise advanced recruitment campaigns

Maximising revenue opportunities from your job board

Guest speaker: Running a job board at full potential

Session 4: Driving Your Digital Recruitment Business

Identifying revenue opportunities – short, medium and long-term

Thinking about customers – how to maximise your commercial sales resources

Taking your portfolio to market – B2B marketing initiatives

Developing audiences – B2C marketing initiatives – to market sectors, to audience segments, to individual jobseekers

Guest speaker: Driving a commercial team to revenue success

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