IAB Connect 2017
Our theme for 2017 was ‘Digital Convergence – Redefining Advertising’. With total digital adspend now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, and mobile adspend reaching €231m for the year ended 2016, Connect looked to address issues around this growth. Authenticity and quality content were two of the big themes emerging from the event, creating relevant, authentic content and delivering to your target audience in the right way, at the right time.
Suzanne McElligott, CEO, IAB. shared the topline results from the latest IAB Pwc Adspend report. There were also updates from IAB globally in terms of the Coalition for Better Ads and Pan European Viewable Impressions Initiative and the upcoming GDPR / ePrivacy Regulation
Check out the Twitter feed from the day @iaireland and #iabconnect
WHAT’S THE STORY?
Colleen Savage, Head of Strategy and Storytelling, MEC View Presentation
I LOVE MY AGE
Gráinne Galvin, Senior Brand Manager, General Mills and Yoplait View Presentation
AUTHENTICITY AND RELEVANCE – CREATING BRAND CONTENT THAT’S WIN-WIN FOR THE VIEWER AND FOR THE BUSINESS
Paul Buckley, Head of Social Media, Aer Lingus View Presentation
DRIVING CONVERSION, Brian O’Keeffe, Managing Director, Ve Interactive View Presentation
FOOD SCIENCE 101, Ariana Dunne, Chief Commercial Officer, Sheology, View presentation
With thanks to our sponsors: