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IAB Connect 2017 Digital Convergence – Redefining Advertising
April 6 @ 8:00 am - 1:00 pm
IAB Connect 2017
Our theme for 2017 was ‘Digital Convergence – Redefining Advertising’. With total digital adspend now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, and mobile adspend reaching €231m for the year ended 2016, Connect looked to address issues around this growth. Authenticity and quality content were two of the big themes emerging from the event, creating relevant, authentic content and delivering to your target audience in the right way, at the right time.
Suzanne McElligott, CEO, IAB. shared the topline results from the latest IAB Pwc Adspend report. There were also updates from IAB globally in terms of the Coalition for Better Ads and Pan European Viewable Impressions Initiative and the upcoming GDPR / ePrivacy Regulation
Check out the Twitter feed from the day @iaireland and #iabconnect
Please find the speaker presentations below:
WELCOME & INTRODUCTION:
LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR 2016 AND UPDATE ON COALITION FOR BETTER ADS
Suzanne McElligott, CEO, IAB Ireland View Presentation
WHAT’S THE STORY?
Colleen Savage, Head of Strategy and Storytelling, MEC View Presentation
I LOVE MY AGE
Gráinne Galvin, Senior Brand Manager, General Mills and Yoplait View Presentation
AUTHENTICITY AND RELEVANCE – CREATING BRAND CONTENT THAT’S WIN-WIN FOR THE VIEWER AND FOR THE BUSINESS
Paul Buckley, Head of Social Media, Aer Lingus View Presentation
DRIVING CONVERSION, Brian O’Keeffe, Managing Director, Ve Interactive View Presentation
FOOD SCIENCE 101, Ariana Dunne, Chief Commercial Officer, Sheology, View presentation
With thanks to our sponsors:
CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]