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IAB Connect H2 2024 – Book your ticket now

November 19, 2024 @ 8:30 am - 1:00 pm


 

Join us at IAB Connect H2:

Innovate to Elevate

Innovation is key to achieving high standards.  By fostering innovation and embracing change, brands can seize new opportunities and elevate their campaign performance.

Speakers & Topics:

Michelle Brady,
Media Experience Director, Havas Media Ireland

Attention and its impact on Brand Uplift 

 

 


Robin Jackson, Senior Manager,
International DSP Strategy, Yahoo!

Trust through Transparency: The future of AI and Advertising

AI has become ubiquitous for both advertisers and consumers, but there are clear differences in its perception, applications, benefits and concerns between these two groups. Robin will share key findings from research Yahoo commissioned that explores these sentiments, what the implications for advertisers are, and how Yahoo is helping brands navigate these new processes.

 


 

Jenna Greene, Effectiveness Director, OmnicomMediaGroup

Creativity over Clicks

Jenna will deep dive into Digital Advertising Effectiveness and will share how creativity and innovation can drive disproportionate advantage within the Digital Space.   

 


Phil Cowdell, Chief Strategy Officer, Channel Factory

Exploring the post WFA/GARM landscape with Implications and Opportunities

With WFA discontinuing GARM there are issues, uncertainties and opportunities across six issues critical to marketers: Brand Safety Floor; Brand Suitability and Unsuitability; Representation & Inclusion; Media Sustainability & AdNetZero; Misinformation & Fake News; and Responsible Journalism. In this session we will deconstruct each topic and present opportunities for Clients and Agencies to be thought leaders while accelerating growth.

 


Mary Corcoran, Ad Operations Manager, RTÉ

Why is CTV so important for Advertisers?

CTV is transforming how audiences consume content, and how advertisers reach them.  Mary will explore the opportunities in this emerging and exciting digital advertising channel, looking at the key trends, the implications for advertisers, and the key metrics that matter most to enable brands to understand and measure success in CTV.

 



Jane McDaid, Founder and Head of Creative Innovation, THINKHOUSE

Books I’ve never written

Stories of leadership accumulated from 22 years leading an independent, digital-first creative communications agency that grows brands that care about people and planet.

 



Stha Banks, Sales Manager, Services, UKI, Meta

AI driving Effective Advertising

 

 


 

Panel Discussion: Innovate to Elevate:

  • Doug Farrell, Group Head of Digital Advertising Strategy, DMG Media
  • Ian Campbell, Digital Board Director, Zenith, part of Core
  • Ailén Anivole, Head of Precision Marketing, Diageo Ireland
  • Daniel McEvoy, Market Lead, Google Ireland
  • David Macken, Head of (m)Platform, Group M

More speakers to be announced soon.

Book your ticket now at early bird rates

Details

Date:
November 19, 2024
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone
+353 86 8522291
Email
maeve@iabireland.ie
View Organizer Website

Venue

Radisson Blu Hotel, Golden Lane, Dublin 8
Golden Lane
Dublin, Ireland
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