Innovation is key to achieving high standards. By fostering innovation and embracing change, brands can seize new opportunities and elevate their campaign performance.
AI has become ubiquitous for both advertisers and consumers, but there are clear differences in its perception, applications, benefits and concerns between these two groups. Robin will share key findings from research Yahoo commissioned that explores these sentiments, what the implications for advertisers are, and how Yahoo is helping brands navigate these new processes.
Jenna will deep dive into Digital Advertising Effectiveness and will share how creativity and innovation can drive disproportionate advantage within the Digital Space.
With WFA discontinuing GARM there are issues, uncertainties and opportunities across six issues critical to marketers: Brand Safety Floor; Brand Suitability and Unsuitability; Representation & Inclusion; Media Sustainability & AdNetZero; Misinformation & Fake News; and Responsible Journalism. In this session we will deconstruct each topic and present opportunities for Clients and Agencies to be thought leaders while accelerating growth.
CTV is transforming how audiences consume content, and how advertisers reach them. Mary will explore the opportunities in this emerging and exciting digital advertising channel, looking at the key trends, the implications for advertisers, and the key metrics that matter most to enable brands to understand and measure success in CTV.
Stories of leadership accumulated from 22 years leading an independent, digital-first creative communications agency that grows brands that care about people and planet.
More speakers to be announced soon.