IAB Ireland is hosting a member only briefing to share the following:
1) an overview of Red C’s research on usage of ad blockers in our market
2) the IAB initiatives designed to improve UserX: LEAN including the new IAB ad portfolio, DEAL and the Coalition for Better ads
IAB’s new ad portfolio is open for public comment at present until November 28th. We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say.
Please ensure your company is represented at this important briefing and familiarise yourself with the information above in advance.
Any feedback in advance can be sent to firstname.lastname@example.org.
Please note this event is for IAB members only – non-members will not be admitted.