IAB Ireland is delighted to launch the Gold Standard for our members in 2021.
These standards require companies to undertake a comprehensive review of their processes and to take action where required, working with IAB’s support, to collectively improve the entire ecosystem for all stakeholders (consumers, publishers, brands, agencies, tech companies), against industry wide benchmarks.
14 IAB Ireland members have already registered to become Gold Standard certified in Ireland including publishers / platforms: DMG Media Ireland, Google, Facebook Ireland, INM, News Ireland, Reach plc, Verizon and The Irish Times Group and media agencies: Core, Dentsu Ireland, Group M Ireland, Havas Media Ireland, IPG Mediabrands and OMG Ireland.
This webinar will inform IAB Ireland members about the Gold Standard, including the benefits and evolution of the Gold Standard in the UK and the significance for our market in adopting the Standard.
Tina Lakhani, Head of Ad Tech, IAB UK will share the IAB UK Gold Standard journey, including how the standard has evolved since launch, and its significance in future-proofing the UK digital advertising industry.
Suzanne McElligott, CEO, IAB Ireland will talk about the launch in Ireland and the benefits of adopting this standard for our Industry.
This webinar is free to attend and is for IAB Ireland members, but you must register in advance. Please register here.
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