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IAB Ireland Gold Standard Launch Webinar for Members

February 9 @ 1:00 pm - 2:00 pm

IAB Ireland is delighted to launch the Gold Standard for our members in 2021.

Established by IAB UK, the Gold Standard has four aims:

  • to uphold brand safety
  • to tackle ad fraud
  • to improve the digital advertising experience
  • to help compliance with the GDPR and ePrivacy law.

These standards require companies to undertake a comprehensive review of their processes and to take action where required, working with IAB’s support, to collectively improve the entire ecosystem for all stakeholders (consumers, publishers, brands, agencies, tech companies), against industry wide benchmarks.  

14 IAB Ireland members have already registered to become Gold Standard certified in Ireland including publishers / platforms: DMG Media Ireland, Google, Facebook Ireland, INM, News Ireland, Reach plc, Verizon and The Irish Times Group and media agencies: Core, Dentsu Ireland, Group M Ireland, Havas Media Ireland, IPG Mediabrands and OMG Ireland.

This webinar will inform IAB Ireland members about the Gold Standard, including the benefits and evolution of the Gold Standard in the UK and the significance for our market in adopting the Standard.

Agenda:

Tina Lakhani, Head of Ad Tech, IAB UK will share the IAB UK Gold Standard journey, including how the standard has evolved since launch, and its significance in future-proofing the UK digital advertising industry.

Suzanne McElligott, CEO, IAB Ireland will talk about the launch in Ireland and the benefits of adopting this standard for our Industry.

This will be followed by a panel discussion with key stakeholders welcoming the Gold Standard and reiterating the importance of robust standards for a sustainable digital advertising industry in Ireland:
  • Barry Dooley, CEO, AAI
  • Conor Barron, Digital Marketing & CRM Manager, An Post
  • David Monaghan, Head of Commercial, News UK & Ireland and Chairman of the IAB Ireland Board
  • Fiona Field, Deputy Managing Director, Mediaworks and Board Member, IAPI
  • Michelle Noonan, Brand Performance and Retail Manager, Vodafone

This webinar is free to attend and is for IAB Ireland members, but you must register in advance.  Please register here.

Any queries, please email: maeve@iabireland.ie

Details

Date:
February 9
Time:
1:00 pm - 2:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Zoom Webinar
Dublin
Dublin, Ireland
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