- This event has passed.
IAB Mobile Connect 2012
November 15, 2012 @ 8:30 am - 12:30 pm
The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows:
Welcome and Introduction – The Mobile Marketing Opportunity
Suzanne McElligott, CEO: IAB Ireland
Connectivity via Mobile – the digital tsunami!
Elaine Robinson, Director of Product, Eircom
Mobile, not the same old chestnut
Tyson Pearcey, Head of Digital, Mindshare
Mobile and the Consumer – how mobile is shaping the future of grocery shopping
Jo Rigby, Global Director, Insights: OmnicomMediaGroup
Engage and Connect
Fintan Lonergan, MD, O2 Media
Mobile – case studies
Bulmer’s De-cider app – Stephen Kent, Bulmers
McSport.ie – Alan Coleman, Wolfgang Digital
Rich Trends & Media Campaigns, Michelle O’Keeffe, Yappy
Panel discussion, Q&A
Moderated by: Kieran Harte as Chairman of IAB’s Mobile Council
The Panel: Brian Fallon, David Connor, Donald Douglas, Kevin Foley.