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IAB MoVi 2019
November 7, 2019 @ 8:30 am - 1:00 pm
Our theme for 2019 is Partnership in Practice
As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends.
We’ll be showcasing amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative from ICAD. We’ll also be discussing the hot topics in Digital around Brand Safety, Trust and Transparency and sharing how all of the stakeholders in the Industry
can work together and partner on a better digital ecosystem for all.
9-9.10: INTRO AND WELCOME to IAB MoVI 2019
Suzanne McElligott, CEO, IAB Ireland
9.10-9.40: BRAND NEW IRISH RESEARCH SHINING A SPOTLIGHT ON DISPLAY ADVERTISING
What effect does Online Display Advertising have on Brand Uplift Metrics? See the results of IAB’s very exciting case study in partnership with Chupi, Mindshare, our Publisher members* and Red C Research looking at the effectiveness of a display only ad campaign across awareness, affinity, consideration and resonance of brand message.
* Communicorp, DMG Media Ireland, Image, INM, Journal Media, Maximum Media, News Ireland, Reach and The Irish Times
Presented by Chupi, Mindshare and Red C Research
9.40-10.00: THE POWER OF PARTNERSHIP IN CREATING INNOVATIVE DIGITAL WORK
Matt will share the innovative digital work that AIB are focusing on and the partnerships that they have fostered with Organisations with shared values.
Matt Mooney, Head of Digital Marketing and Innovation, AIB
10.00-10.20: THE AGE OF THE AUTHENTIC BRAND
Lisa will share the Storyful approach to strategic brand planning, ensuring your brand is relevant but above all ensuring your communications are authentic and resonate with your target audience.
Lisa McDonald, COO, Storyful
10.20-11.00: AMPLIFY YOUR CREATIVE PARTNERSHIPS
Hear from a panel of leading creatives representing ICAD (Institute of Creative Advertising and Design) who will share their thoughts on creative excellence and effectiveness, whilst showcasing award-winning digital campaigns, and sharing their top tips for how to amplify your creative partnerships to produce amazing campaigns.
Kris Clarkin, Creative Director, Boys + Girls
Peter Dobbyn, Copywriter, Publicis,
Greg McLoughlin, Senior Creative, In the Company of Huskies
Moderated by Suzanne McElligott, CEO, IAB Ireland
TEA / COFFEE NETWORKING BREAK
11.25-11.45: SHARING RESPONSIBILITY FOR BRAND SAFETY
Stevan will talk about how partnership is the way forward to ensure Brand Safety in Digital and to combat the threat of Fake News / Online Disinformation.
Stevan Randjelovic, Brand Safety Manager, EMEA, Group M
11.45-12.05: DRIVING CONSIDERATION OF HEINEKEN 0.0% THROUGH AN OMNI-CHANNEL DOCU-SERIES
This campaign was a true reflection of partnership in practice, with Heineken, Packed.House, Starcom and Thinkhouse all working towards reinforcing the brand values of Heineken 0.0% and breaking cultural norms through an influencer based docu-series, distributed omni-channel.
Dervla Arthurs, Brand Manager, Heineken 0.0% together with Amy O’Flaherty, Client Strategy Director, Packed.House
12.05-12.25: UNLOCKING NEW GROWTH
Daniel will look at how digital is evolving and the opportunity to unlock growth in old and new media in particular: Connected TV/Video, Audio, Out of Home, Programmatic and how it all fits together (data). This is Daniel’s first time to present in Ireland, he has unrivalled expertise looking at the Digital Landscape in Europe and leads on the IAB AdEx study (IAB Europe’s pan European Adspend Report).
Dr Daniel Knapp, Consultant on Data Science for the Advertising / Media Industry and Chief Economist at IAB Europe
12.25-45: GENERATION NEXT
What are the key trends emerging globally among Gen Z and Millennials – hear the latest Spotify Research sharing these insights alongside the latest on Irish user behaviour.
Carole O’Dwyer, Account Director, Digitize/Spotify Ireland
AGENDA MAY CHANGE
Book now to attend this half day conference
on: Thursday November 7th
at: the Guinness Storehouse, Dublin 8