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Programmatic Workshop for Publishers

June 9, 2015 @ 8:30 am - 12:00 pm

By popular demand, IAB Ireland is repeating the very successful Programmatic Advertising morning workshop for Publishers.
prog survey
Attendees will learn about:

– The display trading ecosystem and how it’s evolving

– Traditional buying v real time buying – what to consider when selling display media

– Understanding the stats – leveraging data to increase ROI

– Creating a strategy that works for your brand – the right questions to ask

Workshop Contributors

9.00am  Michael O’Connell, Quantcast

Michael’s session will provide insights into shift to real-time and what this means for publishers, why audience measurement works hand-in-hand with Audience targeting, how publishers can grow their sales footprint using Real Time Buying audience extension.

10.00am Denise Farrelly, EMEA Programatic Specialist, Google 

How Buyers Buy! An insight into inventory discovery for publishers.

11.00am Adroll

The global leader in re-targeting will have members of their team there de-mystifying re-targeting.
12.00: Finish

This workshop will be limited to 12 people, the format of the session will be interactive and task-driven and tailored specifically to people working in Media Owners / Publishers



June 9, 2015
8:30 am - 12:00 pm


Donna O’Connor


Clyde Court