Programmatic Advertising – A workshop for Brands

By popular demand, IAB Ireland is repeating the very successful Programmatic Advertising morning workshop for Advertisers.  The event will take place on May 26th in the Clyde Court.  If you wish to get to grips with the ever-changing display and trading ecosystem and learn how to leverage the opportunities it now offers, do confirm your interest to attend now !. In order to make this event accessible to all – we are keeping the pricing at a very cost effective €50 plus VAT.  This session will cover the following topics:

• The display trading ecosystem and how it’s evolving
• Traditional buying v real time buying – what to consider when buying display media
• Understanding the stats – leveraging data to increase ROI
• Creating a strategy that works for your brand – the right questions to ask

Workshop Contributors

9.00  Michael O’Connell, Quantcast

Michael’s session will provide insights into how Programmatic Advertising works and the challenges it presents for Marketers.  Topics will include:

• The Evolution of Advertising
• Real-Time Bidding: The Opportunity (and Challenge) it Creates for Marketers
• The Online Advertising Ecosystem
• How to measure the success of programmatic campaigns

10.00: Adroll

The global leader in re-targeting will have members of their team there de-mystifying re-targeting and explaining the simple and profitable steps that brands of all sizes can take

11.00 Denise Farrelly, EMEA Programatic Specialist, Google

12.00: Finish
This workshop will be limited to 12 people, the format of the session will be interactive and task-driven and tailored specifically to people working in Brands – Advertisers.

If you are working within a marketing role in a Brand and are looking to grow your knowledge of this area, this event is perfect for you

Book Now