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Road to Programmatic – Buy-Side Considerations (IAB Europe Webinar)
September 24, 2015 @ 2:00 pm - 4:00 pm
Following on from the operational considerations webinar, this next webinar will specifically address how brand advertisers and agencies can develop their programmatic strategy including considerations for choosing a DSP, how to use data effectively and how mobile and video can be developed as part of this strategy.
This webinar will feature speakers from Adform, Criteo, MediaMath, SpotXchange, TUI Group and OpenX.