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Road to Programmatic – IAB Europe Webinar
July 16, 2015 @ 2:00 pm - 3:00 pm
Operational Considerations and Choosing the Right Solution for a Programmatic Trading Strategy
Join IAB Europe the first in a series of Webinars to gain insight on how the traditional media buying model is changing and considerations for developing a programmatic strategy.
This webinar will coincide with the publication of the IAB Europe Road to Programmatic White Paper, which will explore key considerations for building a programmatic trading strategy on the buy and sell side.
Attend this Webinar to find out more about:
- How the traditional media buying model is changing
- Programmatic operational model considerations
- Considerations for choosing the right option for your company
- Understanding the value chain
- An example from a brand advertiser