Road to Programmatic – IAB Europe Webinar

Operational Considerations and Choosing the Right Solution for a Programmatic Trading Strategy

Join IAB Europe the first in a series of Webinars to gain insight on how the traditional media buying model is changing and considerations for developing a programmatic strategy.

This webinar will coincide with the publication of the IAB Europe Road to Programmatic White Paper, which will explore key considerations for building a programmatic trading strategy on the buy and sell side. 

Attend this Webinar to find out more about:​

• How the traditional media buying model is changing
• Programmatic operational model considerations
• Considerations for choosing the right option for your company
• Understanding the value chain
• An example from a brand advertiser

>> Click here to find out more and register for this webinar