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Road to Programmatic – IAB Europe Webinar

July 16, 2015 @ 2:00 pm - 3:00 pm

Operational Considerations and Choosing the Right Solution for a Programmatic Trading Strategy

Join IAB Europe the first in a series of Webinars to gain insight on how the traditional media buying model is changing and considerations for developing a programmatic strategy.

This webinar will coincide with the publication of the IAB Europe Road to Programmatic White Paper, which will explore key considerations for building a programmatic trading strategy on the buy and sell side. 

Attend this Webinar to find out more about:​

  • How the traditional media buying model is changing
  • Programmatic operational model considerations
  • Considerations for choosing the right option for your company
  • Understanding the value chain
  • An example from a brand advertiser

>> Click here to find out more and register for this webinar


July 16, 2015
2:00 pm - 3:00 pm