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The Power of Video on Demand – Launch of IAB Ireland Research
December 10, 2014 @ 9:00 am - 11:00 pm
This event is free to attend but registration is essential as numbers are limited.
Join us for an IAB Ireland morning briefing exploring the power of Video on Demand, launching new Irish research conducted byNielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising.
This brand new Irish research will explore the 3 R’s – Reach, Resonance and Reaction of Consumers to Video on Demand, and the opportunities VOD presents to brands. Agenda for the morning is below.
| The Power of Video on Demand – AGENDA:
9.15 Welcome and IntroductionJill O’Brien, Director of Digital, TV3 Group and Chair of Video Council, IAB Ireland |
| 9.25 Update on Launch of Digital Display Ad Spend from Nielsen
Karen Mooney, Business Development Manager, Nielsen Ireland |
| 9.35 The Power of Video on Demand – Launch of IAB Ireland research conducted by Nielsen
Claire Harris, TAM/AIS Lead, Nielsen Ireland |
| 10.00 Presentation title TBC
Andy Jones, Commercial Director, Videology |
| 10.15 Lucozade: A Case Study
David Kirkpatrick, Digital Strategist, Group M |
| 10.30 5 ways to create winning Video Ad Campaigns
Amy China, Director of Partnerships, Brainient |
| 10.45 Wrap up / Q&A – Finish at 11am |
Where? Wood Quay Venue, Dublin City Council, Wood Quay, Dublin 8
When? Wednesday 10th December, 9-11am
The venue is Wood Quay Venue, Dublin 2, a ten-minute walk from Dame St. Dublin Bus numbers 37, 39, 39A, 69x, 70 and 83 all stop at Wood Quay. The nearest Luas stop is the Four Courts, across the river. The nearest car park is in Jury’s Inn hotel at Christchurch place or Q Park on Ushers Quay.