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The Power of Video on Demand – Launch of IAB Ireland Research

December 10, 2014 @ 9:00 am - 11:00 pm

This event is free to attend but registration is essential as numbers are limited.

Join us for an IAB Ireland morning briefing exploring the power of Video on Demand, launching new Irish research conducted byNielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising.

This brand new Irish research will explore the 3 R’s – Reach, Resonance and Reaction of Consumers to Video on Demand, and the opportunities VOD presents to brands. Agenda for the morning is below.




The Power of Video on Demand – AGENDA:

9.15     Welcome and IntroductionJill O’Brien, Director of Digital, TV3 Group and Chair of Video Council, IAB Ireland

9.25      Update on Launch of Digital Display Ad Spend from Nielsen

Karen Mooney, Business Development Manager, Nielsen Ireland

9.35      The Power of Video on Demand – Launch of IAB Ireland research conducted by Nielsen

Claire Harris, TAM/AIS Lead, Nielsen Ireland

10.00     Presentation title TBC

Andy Jones, Commercial Director, Videology

10.15     Lucozade: A Case Study

David Kirkpatrick, Digital Strategist, Group M

10.30      5 ways to create winning Video Ad Campaigns

Amy China, Director of Partnerships, Brainient

10.45       Wrap up / Q&A – Finish at 11am

Where?  Wood Quay Venue, Dublin City Council, Wood Quay, Dublin 8

When? Wednesday 10th December, 9-11am

The venue is Wood Quay Venue, Dublin 2, a ten-minute walk from Dame St. Dublin Bus numbers 37, 39, 39A, 69x, 70 and 83 all stop at Wood Quay. The nearest Luas stop is the Four Courts, across the river. The nearest car park is in Jury’s Inn hotel at Christchurch place or Q Park on Ushers Quay.

Register here to attend >>>


December 10, 2014
9:00 am - 11:00 pm


Maeve O’Meara
+353 86 8522291
View Organizer Website


Wood Quay Venue
Dublin City Council, Wood Quay
Dublin, D8 Ireland
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