- This event has passed.
Workshop: Digital Innovation and Planning for the Future
December 5, 2018 @ 8:30 am - 12:30 pm
Event Navigation
Digital Innovation and Planning for the Future
December 5th, Redwood Suite, Ballsbridge Hotel, Dublin
One of IAB Ireland’s objectives is to ensure Digital Advertising in our market is best in class and that businesses are prepared and knowledgeable and about Digital Innovations available now and coming in the future.
We welcome our workshop trainer, Diarmuid O’Riordan, and speakers from the industry to give a series of talks followed by Q&A sessions.
In this half day training session, you will learn:
- Digital Audio Advertising: Podcast Advertising, Spotify, Total Audio Planning (FM + Digital), Voice Search, Alexa
- Digital Out-of-Home: Dynamic Content, Reactive Messaging, Interactive, Day-parting
- Gathering Insights: Practical guide to tools for campaign planning inc. Keyword Tools, Doubleclick (DV 360) Audience Insights, Facebook Audience Insights, Paid for tools
- Dynamic Creative Optimisation: Programmatic Targeting, Creative Personalisation, Creative specifications, Best in class platforms
This workshop, shaped by the work of our members in IAB Ireland Councils, will look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business and your marketing.
Enquiries to donna@iabireland.ie