IAB Ireland programmatic briefing Oct 2017

IAB Ireland Briefing: Get up to speed with programmatic – Presentations now available

Tuesday 10th October 2017

We had a fantastic event, along with our Programmatic Council on the topic of Programmatic Advertising. Our aim was to provide a practical event to help Brands, Publishers, Agencies and others to get up to speed with all things programmatic and de-mystify Programmatic Advertising.

With many thanks to our presenters and panellists.


IAB Intro – Programmatic Briefing – Suzanne McElligott, CEO, IAB Ireland

Demystifying Programmatic – Ben Staves, Head of Programmatic, Maximum Media Network

Local v Global Trends – Shasta Mir, Head of Programmatic, Independent News & Media

Golden Rules of Programmatic for Brands Gawain Owen, Digital Strategy Director, Jellyfish

Finding the Balance – Giorgio Vildacci, Product Marketing Manager EMEA, Quantcast – for Giorgio’s presentation, please email gvildacci@quantcast.com and sjeanmougin@quantcast.com

Roadmap to a great Programmatic Strategy – Fabrizio Di Martino, Director Digital Marketing Europe for IHG