IAB Mobile Connect 2015 was held at the Guinness Storehouse on the 29th of October. Key take away’s from the conference include:
– Review of IAB PwC Online Adpsend Study H1 2015
– IAB Mobile Audit 2015 Infographic – Auto & Retail
– Native Advertising – A guide from IAB Ireland’s Native Council
Speakers presentations are available to download below.
Media Coverage of the event inc. IAB PwC Adspend study release for H1 2015:
- Adworld, 30/10/2015 – Digital Advertising Rises by 25% to E162m in H1
- Media HQ Blog, 29/10/2015 – Who to look out for at IAB Mobile Connect
- Media HQ Blog, 29/10/2015 – What we learned from
#iabmobile 2015 - Sunday Business Post, 29/10/2015 – Online Ads should not annoy customers, conference hears
- Marketing.ie, 28/10/2015 – Mobile now 40% of digital spend
- INM.ie Blog, 28/10/2015 – Infograph: Digital Adspend for H1 2015
- Morning Business News interview with IAB CEO, Suzanne McElligott – More than €162m was spent on digital advertising
- Digital Daily Newsletter, 28/10/2015 – Irish Advertising Spending Continues to Accelerate
- Independent.ie Business Newsletter, 27/10/2015 – Digital Adspend up 25% in first half of 2015, native advertising on the up
- Adworld, 16/10/2015 – Tickets for IAB Mobile Connect still available
Speakers presentations in PDF format are available to download below:
– WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2015 & IAB IRELAND MOBILE AUDIT – AUTO AND RETAIL Suzanne McElligott, CEO, IAB Ireland
– THE IMPORTANCE OF MOBILE MOMENTS Rik Moore, Head of Creative Strategy, Havas Media UK and Ireland
– 5 REASONS YOU CAN’T AFFORD TO IGNORE MOBILE Jessica Hickey, Chair IAB Ireland’s Mobile Council and COO, Entertainment Media Network
–NATIVE & MOBILE – LAUNCH OF IAB NATIVE COUNCIL GUIDE TO NATIVE Adrian Acosta, Chair IAB Ireland’s Native Council and CEO, Journal Media Ltd.
– I HAVE AN APP, NOW WHAT? Tommy Kearns, CEO, Xtremepush
– REACHING THE ELUSIVE YOUTH MARKET Claire Hyland, Director of Insights, Youth Lab, Thinkhouse
– MOBILE RETARGETING Brian Brady, Head of Account Management EMEA, Adroll
– MOBILE AT THE CENTRE OF UNILEVER MARKETING Sarah Mansfield, VP Global Media, Unilever
Event Gallery
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With thanks to our Sponsors: Platinum Sponsors:
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