IAB MoVI
Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in Online Adspend, both here in Ireland and across the globe, IAB MoVi 2017 aimed to address the brand opportunity of this growth for both Mobile and Video as well as exploring Irish and global research on Mobile Web v Apps and the consumer user experience.
Check out the twitter feeds from the day @Iabireland using #iabmovi
Please find the speakers’ presentations below:
WELCOME & INTRODUCTION
DIGITAL COMING OF AGE
Suzanne McElligott, CEO, IAB Ireland Digital Coming of Age
THE POWER OF VOD 4 – IAB Ireland / Nielsen Research
Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen The Power of VOD
A UNIQUE STUDY INTO HOW IRISH PEOPLE CONSUME MOBILE VIDEO CONTENT
Colleen Savage & Paul McPartlin, Insights @ WaveMaker More mobile, more opportunities
ALWAYS ON: A Global and Irish Perspective of Mobile Consumer Experience
Maeve O’Meara, IAB Ireland A Global Mobile Consumer Experience
GLOBAL MOBILE REPORT
Stuart Wilkinson, SVP Industry Relations EMEA, comScore.To view this presentation, download it here: Global Mobile Report
DOING MOBILE VIDEO RIGHT
Madeleine Beyer, Head of Partner Management, InMobi Doing Mobile Video Right
VIDEO AND MOBILE – WHAT ARE THE PROGRAMMATIC OPPORTUNITIES
Simon Halstead, Head of International Open Demand, Oath Programmatic opportunities: Mobile & Video
