This council will seek to prove and promote the effectiveness of all aspects of Retail Media Advertising – this will include but will not be limited to: Research, Case Studies, Blogs, External comms.
Council Members
| Helen | Beecher | Omnicom Media Group |
| Aaron | Noonan | Havas Media Ireland |
| John | Urch | Dentsu |
| Jodie | Kelly | Digitize |
| Keith | McGarry | Zenith |
| Eoin | Maguire | dunnhumby |
| Dave | Macken | Group M |
| Eoin | O’Connor | Pearl & Dean |
| Sinead | Browne | Elevate |
| Katey | McElroy | TikTok |
| Paul | Ferry | Group M |
| Katie | Jones | Meta |
| Denise | Browne | |
| Dave | Mulligan | Core |
| Kieran | O’Donovan | Thinkhouse |