Mobile Adspend in Ireland is now at 40% of total digital spend (H1 2015).
The mobile revolution has completely changed the way people relate to brands – so how can a brand take advantage of Mobile? We must constantly think of the end user and ensure that we are using the mobile platform in a creative and insightful way so as to the best mobile experience for users, advertisers and media owners. Twitter HQ Dublin hosted the “Secret’s to Mobile Success” event on April 28th from 4-7pm. Please find the agenda and speaker presentations for download below.
Agenda:
Jess Hickey, Chair IAB Mobile Council and COO, Entertainment Media
The importance of thinking creatively, the challenge of adblocking, a commitment from IAB and publisher members in particular to improve the user experience on mobile.
Ross Sheil, Head of Mobile, EMEA, Twitter
A look at the latesttrends, data, mobile journey, day in the life of a mobile user, how brands can interpret that journey for their own campaigns.
Rik Moore, Head of Mobile, Havas Media
The mobile user / customer view. What works / doesn’t work / irritates / helps in my life. Amazing mobile creative that works and resonates. Can be mobile working with other media eg outdoor or TV etc.
Sarah McDevitt, Director, Radical
The Triangle of collaboration (Client, Creative Agency, Media Agency) that needs to be in place for amazing mobile comms. How Insight makes mobile better and how those insights need to be shared in the ‘Triangle’. Setting and measuring KPI’s.
